Deutsch, Taco Bell invent a sitcom with Sudeikis, LeBron

Deutsch, Taco Bell invent a sitcom with Sudeikis, LeBron | BarkleyOKRP says, "But Wait, There's Marco's" | AKQA uses AI to create "Coke SoundZ" Created for {EMAIL} | [Web Version]( April 24, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Deutsch, Taco Bell invent a sitcom with Sudeikis, LeBron]( [Deutsch, Taco Bell invent a sitcom with Sudeikis, LeBron]( (Taco Bell/YouTube) Deutsch L.A. created a 30-second spot for Taco Bell, which stars LeBron James and Jason Sudeikis who wonder if they should change up their "Taco Twosday" routine. Both imagine a spoof sitcom where they try new things, including beekeeping, rollerblading and the chain's Cantina Chicken Crispy Taco. Full Story: [Muse by Clio]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( Win Gen Z with rewards they love Fetch, America's Rewards App, is the platform Gen Z uses to explore new products, decide what to buy and share their rewards journey with friends. With Gen Z comprising 30% of the app’s user base, and as the stickiest shopping app for the demographic, the platform is an indispensable partner for brands to develop and nurture lifetime consumer relationships. Learn more about how Fetch helps brands find, win and retain Gen Z consumers. [Read the infographic](. ADVERTISEMENT: [] Creative [] [BarkleyOKRP says, "But Wait, There's Marco's"]( [BarkleyOKRP says, "But Wait, There's Marco's"]( (Marco's Pizza/YouTube) BarkleyOKRP's "But Wait, There's Marco's" campaign for Marco's Pizza is running across linear, cable and streaming TV, print, paid social, digital out of home and radio, with media managed by Noble People. A 30-second spot shows people stuck in a pizza rut reigniting their enthusiasm with the chain's menu. Full Story: [MediaPost Communications (free registration)]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [AKQA uses AI to create "Coke SoundZ"]( [AKQA uses AI to create "Coke SoundZ"]( (AndyArthurSmith/TikTok) WPP's OpenX, led by AKQA with support from Ogilvy PR, created a "Coke SoundZ" app as part of the brand's "Real Magic" platform, which allows people to create music using generative AI trained on the sounds made by Coca-Cola. A video showcases the app and an accompanying instrument shaped like a Coke bottle, which has been sent to influencers, DJs and music producers, and encourages fans to share their Coke-inspired music on social media. Full Story: [The Drum (free registration)]( (4/23), [Ad Age (tiered subscription model)]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders on walking away from clients]( Agency leaders, including those from Carve Communications and Fuse Create, talk about three signs that indicate it's time to walk away from a client, including payment issues, a negative effect on agency culture and poor communication affecting creative quality. "It is trying to take as much of the emotion out of the call as possible, and a plan on how to exit and how to transition," says FerebeeLane co-founder Josh Lane about ending the relationship. Full Story: [Adweek]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Is the chief AI officer role a good or bad development?]( Ad executives share their thoughts on whether the role of chief AI officer is necessary, or if it contributes to a "czar" culture, resulting in siloes and hampered innovation. "A great czar will of course try and ingrain something like AI in all the right places," says Carmichael Lynch's Lachlan Badenoch, adding, "But the takeaway for everyone else is often that it's 'someone else's job,' and that someone is chasing splashy quick wins to tout rather than deep and meaningful integration into your day-to-day work." Full Story: [Digiday (tiered subscription model)]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Firehouse Subs hires multiple shops, including Orchard]( Firehouse Subs named a new agency lineup to replace TRG, with Orchard named creative lead, PHD as media lead and Quality Meats hired to handle partnerships and activations. ICR will manage PR, Jones Knowles Ritchie will take on design and 500 Degrees will be responsible for merchandising. Full Story: [MediaPost Communications (free registration)]( (4/23), [Ad Age (tiered subscription model)]( (4/24) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Applegate awards AOR to BarkleyOKRP]( Adweek (4/24) [] - [Ogilvy names Antonis Kocheilas as first global chief transformation officer]( Ad Age (tiered subscription model) (4/24) [] Media & Technology Trends [] [Meta to allow other tech companies to use its Quest OS]( Meta Platforms is opening its Quest headset operating system to hardware makers and early partners include Microsoft and Lenovo. The effort aims to raise Meta's standing in the fledgling virtual reality and augmented reality industries. Full Story: [BNN Bloomberg (Canada)]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. We've curated content that covers a wide range of topics in this self-paced crash course, including how agencies are harnessing AI's power, opportunities, legal considerations, tools and risks. [Start learning](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Perspective on AI -- GenAI Guidance]( [4A's Perspective on AI -- GenAI Guidance]( (4A's) The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](. 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