WPP's Pretorius on its AI-powered Open platform

R/GA says the BBC is "Made to Make You Think" | BBDO N.Y. fixes "Hungry Skies" with Snickers | Rethink, Molson promote togetherness without the sap Created for {EMAIL} | [Web Version]( April 23, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [R/GA says the BBC is "Made to Make You Think"]( R/GA, with BBC Studios, created a global "Made to Make You Think" campaign that showcases the BBC's news reporting with two spots, out-of-home ads beginning in New York and digital, social and podcast content. One 60-second ad shows the BBC's commitment to impartial reporting and ends with the line, "We're not here to tell you what to think. We're made to make you think." Full Story: [Adweek]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [BBDO N.Y. fixes "Hungry Skies" with Snickers]( [BBDO N.Y. fixes "Hungry Skies" with Snickers]( (Snickers/YouTube) BBDO New York created a "Hungry Skies" campaign for Snickers, anchored by a 45-second spot showing a plane filled with very annoying passengers, from a man with an emotional support snake to others practicing yoga or talking loudly about business. The ad ends with a flight attendant handing out Snickers to survive the ordeal and copy reading, "Flight attendants, we're here for you!" Full Story: [Ad Age (tiered subscription model)]( (4/22), [The Drum (free registration)]( (4/22), [Muse by Clio]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Rethink, Molson promote togetherness without the sap]( [Rethink, Molson promote togetherness without the sap]( 60-second version of "Fences" part of the "Backyards" campaign (Molson Canadian/YouTube) Molson Coors has unveiled "Backyards" spots in Canada for its Molson brand that features backyard party goers building the party's ranks as they push down fences from one yard to the next. The campaign's energy and "Everyone In" message tap into a consumer need for connection without delivering "a sappy, cheesy, boring 'togetherness' ad," said Aaron Starkman, global chief creative officer with Molson partner agency Rethink. Full Story: [Adweek]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [McCann's Javier Campopiano talks creativity]( Javier Campopiano, global chief creative officer at McCann Worldgroup, talks about gender equality, the agency's work being informed by its "Truth, well told" creative motto and his creative vision. "My aim as a creative leader is to try to open the creative community more into what we call the 'open kitchen,' Campopiano says, noting, "creativity belongs to all of us." Full Story: [Campaign US (tiered subscription model)/Campaign Asia]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] [WPP's Pretorius on its AI-powered Open platform]( Stephan Pretorius, chief technology officer at WPP, talks about the holding company's proprietary AI platform, Open, and how it's helping clients experiment with generative AI. Pretorius explains how the platform acts as a "professor of your brand," helps to generate content, maintains and updates retail sites and optimizes campaigns using predictive AI. Full Story: [Ad Age (tiered subscription model)]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( Guide to media success Sponsored Content from The Nielsen Company [Elevate your media plans]( Behind every good decision is great data. In the ever-evolving media landscape, Nielsen's 2024 Upfronts/NewFronts Guide is a pivotal resource, offering comprehensive analysis and practical insights. Tailored for advertisers, agencies and publishers aiming to sharpen their strategies for optimal ROI, this guide is your blueprint for success. [Unlock valuable strategies to elevate your media planning](. [] Agency News [] [Leo Burnett Chicago hires Kate Jeffers as CEO]( [Leo Burnett Chicago hires Kate Jeffers as CEO]( Jeffers (Kate Jeffers/LinkedIn) Kate Jeffers departed Venables Bell and Partners to join Leo Burnett Chicago as CEO as of May 15, succeeding Andrew Swinand and reporting to Susie Nam, CEO of Publicis Group US. "Kate comes to Leo Burnett with an impressive track record for building an agency culture that inspires creativity, nurtures innovation and delivers for today's marketers," Nam said. Full Story: [Campaign US (tiered subscription model)]( (4/22), [Ad Age (tiered subscription model)]( (4/23) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Marcus Thomas CEO Nancy Hill retires]( Adweek (4/22) [] - [Futura Collective opened by Madonna Badger, Debby Reiner]( Ad Age (tiered subscription model) (4/23) [] Media & Technology Trends [] [GroupM, PubMatic offer cookie-free ad targeting]( [GroupM, PubMatic offer cookie-free ad targeting]( (Pixabay) PubMatic and GroupM have teamed up to provide ad models based on customer cohorts by using Resolve's AI algorithm. The system works across multiple platforms and doesn't share or move customers' personal data. Full Story: [MediaPost Communications (free registration)]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Member-exclusive guidance: Navigating the Health Data Privacy Landscape]( Attention health care marketers! The 4A's and Coalition for Healthcare Communication (CHC) members-only guide is a first-of-its-kind [industry guidance]( designed to help agencies better understand health data privacy compliance given the new wave of laws and regulations cropping up. It provides an overview of the state-level laws, recent federal regulatory changes and enforcement actions, best practices for agencies and counsel around HIPAA compliance including HIPAA-compliance software vendors and certification. [Log in to get the guide](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Submission open for 2024 Jay Chiat Awards]( The [4A's Jay Chiat Awards]( recognize strategic excellence in marketing, media and advertising around the world and we look forward to recognizing your work. Did an extraordinary strategy lead to the big idea behind an award-worthy campaign? Share it with us to be considered for one of the most coveted awards in the industry. - 12 categories, including 3 new categories for 2024. - Up to 10 submissions per agency. - Save up to $250 but hurry: Regular deadline is May 17! Learn [more and submit your entry]( now. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] You can't get away from yourself by moving from one place to another. [Ernest Hemingway](, writer, journalist, Nobel Prize for Literature recipient [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.