David New York finds Stella Artois' "Missing Chalices"

David New York finds Stella Artois' "Missing Chalices" | Callen touts Disney+'s "Tiny Vinyl" | 72andSunny, Zillow show "Home Just Got Real" Created for {EMAIL} | [Web Version]( April 22, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [David New York finds Stella Artois' "Missing Chalices"]( [David New York finds Stella Artois' "Missing Chalices"]( (David the Agency/YouTube) David New York is spotlighting Stella Artois' "Missing Chalices," showing the branded glasses that get pilfered from bars all over the world turning up in people's dishwashers, dining tables and coat pockets, a problem the push says is "unacceptable, yet understandable." The campaign includes radio ads featuring voices conspiring to steal the brand's chalices. Full Story: [Ad Age (tiered subscription model)]( (4/19), [DesignTAXI]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. [Learn more]( about the many ways to work with Tetra Pak. ADVERTISEMENT: [] Creative [] [Callen touts Disney+'s "Tiny Vinyl"]( [Callen touts Disney+'s "Tiny Vinyl"]( (Disney Plus/YouTube) Disney+ is touting its refreshed 5-second mnemonic from composer Ludwig Göransson by selling it in a 2-inch vinyl for Record Store Day. A 60-second "Tiny Vinyl" spot from Callen showcases the "Five Seconds of Magic" record, played on both a miniature and regular record player. Full Story: [Muse by Clio]( (4/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [72andSunny, Zillow show "Home Just Got Real"]( [72andSunny, Zillow show "Home Just Got Real"]( (Zillow/YouTube) 72andSunny's "Home Just Got Real" campaign for Zillow is running across TV, social, digital and cinema, with media managed by Canvas Worldwide. An anthem 90-second spot shows the challenges faced by a mom and daughter as they search for a home, repeatedly losing out on bids until finding the perfect place thanks to Zillow. Full Story: [Ad Age (tiered subscription model)]( (4/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders talk how to improve pitching process]( Leaders talk about how pitching processes could be improved, including more human and less digital interaction, more transparency and mutual respect. "There are signs that things are improving: we're seeing intermediaries and pitch consultants looking at best practice for pitches," says Kepler's Nitin Rabadia, while M&C Saatchi's Christi Tronetti says, "It's about demonstrating the value of our industry, and all of us coming together for the greater good." Full Story: [The Drum (free registration)]( (4/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [SS+K's Nadja Bellan-White talks brand purpose]( Nadja Bellan-White, CEO of SS+K, talks about her career and helping brands find their purpose. Bellan-White discusses the importance of both purpose-driven marketing and cultural relevance, explaining the nuances of both. Full Story: [Campaign US (tiered subscription model)]( (4/17) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Creative taps TV writers for new agency]( [Creative taps TV writers for new agency]( Spot by The Room Service for Paris Hilton’s self-tanning line with Tan-Luxe. (Tan-Luxe/Instagram) Rob Hirst Hermans, who previously worked as a creative at Forsman & Bodenfors and KBS, opened a new agency called The Room Service, which offers clients the services of TV's top writers who have worked on shows such as "The Simpsons," "Modern Family" and "Arrested Development." The idea for the new shop was sparked during the Hollywood writers' strike and one of its first clients is Paris Hilton's collaboration with Tan-Luxe. Full Story: [Ad Age (tiered subscription model)]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [4A's: Hold fire on new TV ad currencies]( Bharad Ramesh, chair of the 4A's measurement committee and executive director of research and investment analytics at GroupM, talks about new currencies for TV advertising. Ramesh advises agencies to "stick with the incumbent" until calibration panels have ironed out the "wild swings" currently being reported by vendors. Full Story: [AdExchanger (tiered subscription model)]( (4/22) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Management Practitioners Forum: June 4 to 5, Chicago]( Attention senior leaders of independent agencies! Gather with agency peers and industry thought leaders at our premier annual, [members-only conference]( designed for leaders of independent agencies. We will explore the theme "Leading Through Continued Disruption," covering topics pertaining to technology, talent, compensation, creativity, business development, leadership and more. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. In Q1 2024, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Erich & Kallman brings back Meineke's Otto]( Muse by Clio [] - [Droga5, Essentia Water put Jimmy Butler on a horse]( Ad Age (tiered subscription model) [] - [Majority recreates classic 1994 Sprite ad]( Ad Age (tiered subscription model) [] - [Rethink shows Heinz Ketchup is "Unfakeable"]( Muse by Clio [] - [Maximum Effort pits "Dave vs. Busta"]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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