Droga5, Essentia Water put Jimmy Butler on a horse

Droga5, Essentia Water put Jimmy Butler on a horse | W+K NY introduces Team USA with "One for All" | Translation, NBA, Chris Rock say "Playoff Mode" is real Created for {EMAIL} | [Web Version]( April 17, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Droga5, Essentia Water put Jimmy Butler on a horse]( Droga5 created a "Hold My Hydroboost" campaign for Essentia Water that features a short film starring basketball player Jimmy Butler. The spot shows Butler entering a playground on horseback before taking on everyone in a game of H.O.R.S.E. while remaining on the back of his steed. Full Story: [Ad Age (tiered subscription model)]( (4/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [W+K NY introduces Team USA with "One for All"]( Wieden+Kennedy New York is celebrating the diversity of Team USA ahead of the Paris Summer Olympics with a "One for All" campaign running across TV, social media, merchandise and out of home. A 60-second spot showcases the team's diverse array of athletes as a voice-over says, "If you want to see what this team is made out of, just look at the people around you." Full Story: [Ad Age (tiered subscription model)]( (4/16), [Campaign US (tiered subscription model)]( (4/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Translation, NBA, Chris Rock say "Playoff Mode" is real]( Translation's latest 60-second spot for the NBA is voiced by Chris Rock, who enthusiastically explains why "Playoff Mode" is "a thing." The fast-paced ad stars a host of players with cameos including Lil Wayne, Guy Fieri, Shaq O'Neal and Anuel AA. Full Story: [Muse by Clio]( (4/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How creative can truly connect brands, consumers]( Vulnerability, spontaneity, imperfection and not trying to please everyone are keys to unlocking successful brand creativity, writes Matt McCain, co-founder of Little Hands of Stone. He adds, "If you're willing to loosen your grip on the steering wheel and let your brand show up as its authentic, flawed, quirky whole self, you'll build deeper connections with your audience." Full Story: [Ad Age (tiered subscription model)]( (4/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Leaders on the rise of cross-agency solutions]( Leaders discuss whether cross-agency, holding company solutions will continue to be a trend in advertising. "Clients of all sizes expect hard-working solutions for increasingly stretched budgets," says Dentsu Creative CEO Jessica Tamsedge, adding, "And brilliant, effective work has to be relevant and measurable, which is unachievable without creativity, media and data working in lockstep." Full Story: [Campaign US (tiered subscription model)]( (4/16) [LinkedIn]( [X]( [Facebook]( [Email]( Guide to media success Sponsored Content from The Nielsen Company [Elevate your media plans]( Behind every good decision is great data. In the ever-evolving media landscape, Nielsen's 2024 Upfronts/NewFronts Guide is a pivotal resource, offering comprehensive analysis and practical insights. Tailored for advertisers, agencies and publishers aiming to sharpen their strategies for optimal ROI, this guide is your blueprint for success. [Unlock valuable strategies to elevate your media planning](. [] Agency News [] [Stephen Larkin becomes Erich & Kallman's first CMO]( Stephen Larkin, who previously has worked at R/GA, David&Goliath and 180LA, has been recruited by Erich & Kallman as the agency's first chief marketing officer. "He's going to work with our strategists and PR team and and Eric and myself in the executive team to decide what is our position moving forward," says Steven Erich, the agency's co-founder and president. Full Story: [Ad Age (tiered subscription model)]( (4/16) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Leadership team revamped at MediaLink following Kassan exit]( Campaign US (tiered subscription model) (4/16) [] - [Dang Creative Consultancy opens its doors]( Adweek (4/16) [] Media & Technology Trends [] [Report: Instagram trials AI-powered chatbots for influencers]( A new program reportedly being tested at Instagram could allow popular creators to leverage AI-powered chatbots to respond to fan messages and comments as part of an effort to reduce their workload on the platform, insiders say. The program builds on parent company Meta's earlier work to develop AI versions of celebrities for fans to interact with, which has earned a mixed response from users. Full Story: [The New York Times]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Multi-Currency National TV Demo-Base Ratings]( While agencies are carefully assessing alternative currency initiatives, the 4A's Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. This [4A's guidance paper]( provides an overview of short-term and long-term concerns in a multi-currency environment that don't yet have clear solutions. It also offers a solution evaluation framework for agencies and key considerations to take into account before transitioning towards multicurrency. [Get the guide]( now. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Now Accepting Submissions for the 2024 Jay Chiat Awards - A Celebration of Strategic Excellence!]( The [4A's Jay Chiat Awards]( recognize strategic excellence in marketing, media and advertising around the world and we look forward to recognizing your work. Did an extraordinary strategy lead to the big idea behind an award-worthy campaign? Share it with us to be considered for one of the most coveted awards in the industry. - 12 categories, including 3 new categories for 2024. - Up to 10 submissions per agency. - Save up to $500 but hurry: Early deadline closes April 19! Learn [more and submit your entry]( now. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] If you love to work, and you have a goal, you'll get there. 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