BBDO L.A., AT&T create bite-sized podcast with JB Smoove

GS&P shows Cheetos is to blame for "Other Hand" mishaps | VML gets comedic for Tom's of Maine | VCCP's Kenny Lloyd on connecting with Black audiences Created for {EMAIL} | [Web Version]( April 16, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO L.A., AT&T create bite-sized podcast with JB Smoove]( BBDO Los Angeles, with iHeartRadio, created a "Straightforward with JB Smoove" podcast series for AT&T Fiber that features the comedian and actor dispensing bite-sized life advice in 13 episodes ranging from 22 to 35 seconds. The series, inspired by the brand's no-nonsense pricing, allows listeners to gain insight into JB Smoove's thoughts on topics such as ninjas, fairground rides and night lights. Full Story: [Ad Age (tiered subscription model)]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [GS&P shows Cheetos is to blame for "Other Hand" mishaps]( Goodby Silverstein & Partners created a humorous 30-second "The Other Hand" spot for Cheetos, which shows the mishaps that happen when people reserve their dominant hand for snacking and use the other one for everything else, such as operating, baking or sketching. The push includes out of home and print ads, and a video from Ketchum explains why Jamal Murray keeps missing high-fives. Full Story: [Muse by Clio]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML gets comedic for Tom's of Maine]( VML's campaign for Tom's of Maine features a series of comedic spots running across social, online video and programmatic display. One 30-second ad shows a trio of campers being distracted from their tent falling down around them by the cucumber aloe scent of the brand's deodorant. Full Story: [MediaPost Communications (free registration)]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [VCCP's Kenny Lloyd on connecting with Black audiences]( The advertising world can better engage with Black consumers by being consistently culturally aware, building a foundation of authentic storytelling, writes Kenny Lloyd, director of culture and innovation at VCCP. "Leverage those people in your organization that want to share their voice, hire more of those people, and trust their perspectives," Lloyd writes. Full Story: [Campaign US (tiered subscription model)]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Courage's Miller, Yong talk favorite work]( Matt Miller and Tommy Yong, associate creative directors at Courage, talk about creative inspirations and favorite work. The pair explain why they're proud of "Have AI Break" for KitKat and why the loved working on two KFC campaigns, "Sorry, Utensils" and "The Fry Funeral." Full Story: [Muse by Clio]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Josh Braithwaite departs CP+B to join Gale]( Josh Braithwaite has departed Crispin Porter + Bogusky to become managing director of creative at Gale. "It sets a different tone for the expectation of a modern creative person; 'managing director' has the implied responsibility to understand our clients' business and how we drive it by bringing creativity to creating growth," says Gale CEO and president Brad Simms about Braithwaite's title. Full Story: [Campaign US (tiered subscription model)]( (4/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [LinkedIn expands its Thought Leader program]( [LinkedIn expands its Thought Leader program]( (Anadolu/Getty Images) Advertisers can now promote LinkedIn members' posts via the Thought Leader influencer program, which it introduced last year as a more limited version, and will get to see other organizations' ad collections soon. LinkedIn members post data like their employment and educational history, making targeting easier. Full Story: [CNBC]( (4/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [New Guidance: Decoding Compensation Models & Implementing the Right Model]( [New Guidance: Decoding Compensation Models & Implementing the Right Model]( (4A's) Not happy with your current compensation model? Ready to consider alternatives, but not sure where to start? Want to evaluate different models to find the best fit for your agency? The 4A's and the Association of National Advertisers (ANA) crafted a [comprehensive toolkit on compensation models]( to help agencies and brands. The executive-level guide dives into alternative compensation models and provides you a framework to evaluate what works best. Discover commonly used models, best practices and an in-depth analysis of the pros and cons of each model. In Q1 2024, we conducted a survey of 4A's members to gather insights into compensation systems in practice. This resulting study provides valuable data and trends analysis. Paired with our [new free Toolkit](, this study will aid in strategic decisions and enable agencies to optimize compensation methodologies in line with industry trends. [Access the study here](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Management Practitioners Forum: June 4 to 5, Chicago]( Attention senior leaders of independent agencies! Gather with agency peers and industry thought leaders at our premier annual, [members-only conference]( designed for leaders of independent agencies. We will explore the theme "Leading Through Continued Disruption," covering topics pertaining to technology, talent, compensation, creativity, business development, leadership and more. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] To have been able hold the line ... against a tide that's going to engulf us all in the end, for a few years, has been a source of gratification to me. [Robert MacNeil](, broadcast journalist, news anchor 1931-2024 [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.