Erich & Kallman brings back Meineke's Otto

Erich & Kallman brings back Meineke's Otto | Rethink shows Heinz Ketchup is "Unfakeable" | VSA shows FactSet is "Not Just The Facts" Created for {EMAIL} | [Web Version]( April 15, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Erich & Kallman brings back Meineke's Otto]( Erich & Kallman is bringing back the German-accented Otto character for Meineke in humorous spots directed by Moxie Pictures' Martin Granger. One 30-second ad, "Fix Anything," shows Otto marveling over the brand's features on its app and the expertise of its mechanics. Full Story: [Muse by Clio]( (4/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Rethink shows Heinz Ketchup is "Unfakeable"]( Rethink created a 60-second "Unfakeable" spot for Heinz, which shows the tricks used by food stylists, who were anonymously invited by the brand to a commercial shoot, such as replacing mayonnaise with denture cream and painting strawberries with nail polish. The ad, running across TikTok, YouTube and Instagram, shows there's one ingredient that needs no such trickery -- Heinz Ketchup. Full Story: [Muse by Clio]( (4/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VSA shows FactSet is "Not Just The Facts"]( VSA created a comedic "Not Just The Facts" business-to-business campaign for FactSet, which includes a 30-second "Donuts" spot that playfully shows how unhelpful some information can be to customers, ending with the copy, "There's just the facts. And then there's FactSet." VSA's Kim Mickenberg says, "There's a misconception that B2B advertising has to be less interesting and emotional than consumer-facing ads, but the truth is that B2B buyers are people, too -- and people love to laugh." Full Story: [ShootOnline (free content)]( (4/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Why Brandtech Group is all in on AI]( Brandtech Group raised $115 million to invest in AI, and its network is using the technology in pitches to clients for creative concepts and brand analysis, such as Jellyfish's Pencil -- a startup that uses generative AI to create ads. Nick Emery, CEO of Jellyfish, talks about how AI is changing agency billing from hourly to output-based, and how the agency network is providing a "share of model" measurement system to brands, which tracks brand perception based on AI models. Full Story: [Ad Age (tiered subscription model)]( (4/12) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Agencies let diversity, sustainability slide in 2023]( Agencies allowed progress on diversity, equity and inclusion and sustainability to slide last year as a short-term focus on growth and generative AI took precedence, Campaign US found in its 2024 Agency Performance Review. Alison Weissbrot cautions that DEI and sustainability are essential to businesses' long-term success. Full Story: [Campaign US (tiered subscription model)]( (4/12) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Ariadna Navarro named US president of Mother Design]( Ariadna Navarro departed VSA Partners to join Mother Design as its first US president. "Her complementary skill sets in growth, strategy, and innovation round out our leadership team in a truly exciting way," said Mark Sloan, head of design. Full Story: [Adweek]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [LyraK will bring federated integration to real-time news]( New social platform LyraK plans to offer the real-time news and journalism content of Twitter while integrating features from the fediverse. The platform will run ads and give creators half the revenue, offer AI tools and provide insights about users via reputation scores. Full Story: [TechCrunch (tiered subscription model)]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Conscious Conversations: A webinar series by the 4A's and Ad Net Zero]( Sustainability and climate change on your mind? Don't miss our webinar series addressing key issues with pragmatic approaches, with Part 1 at noon ET on April 23. "[Sustainable Advertising: Actionable Strategies for Agencies](" is free and will take a deep into the actionable strategies laid out in a new book co-authored by the UK Advertising Association's Communications Director Matt Bourn and Ad Net Zero Chair Sebastian Munden. The book includes best-in-class case studies and outlines the key steps that agencies, brands, media owners, tech platforms and individuals can take to reduce their environmental impact. [Register now]( to join 4A's EVP of Government Relations and Sustainability Alison Pepper, who will moderate the discussion. [Save 20% on the book]( by using code 4AS at checkout. 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