Colleagues honor BBDO's David Lubars as he retires

4A's, ANA take a deep dive into agency compensation | Tombras flies dogs in style with "Bark Air" | Open X, Powerade show Simon Biles back on "The Vault" Created for {EMAIL} | [Web Version]( April 12, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's, ANA take a deep dive into agency compensation]( [4A's, ANA take a deep dive into agency compensation]( (4A's and ANA) The American Association of Advertising Agencies and Association of National Advertisers worked with ad industry representatives on a report to detail current agency-client compensation models, breaking them down into three types based on outputs, inputs and performance. "If you think your compensation model isn't working, this is a tool to evaluate it, and then the definitions and descriptions of the model can help you choose what might work," says Nicole Rizzo, senior vice president of business intelligence and insight at the 4A's. Full Story: [MediaPost Communications (free registration)]( (4/11), [Adweek]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Tombras flies dogs in style with "Bark Air"]( [Tombras flies dogs in style with "Bark Air"]( (Bark/YouTube) Tombras created a "Bark Air" campaign that's offering dog owners the chance to travel in style with their pooches from New York to Los Angeles or New York to London via a Bark partnership with a private jet company. A 60-second spot showcases Bark's new airline, where dogs roam free, get fed treats and can sleep next to their humans. Full Story: [Muse by Clio]( (4/11), [Ad Age (tiered subscription model)]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Open X, Powerade show Simon Biles back on "The Vault"]( [Open X, Powerade show Simon Biles back on "The Vault"]( (Powerade/YouTube) WPP Open X created an emotional short film, "The Vault," for Powerade, which is directed by Somesuch's Kim Gehrig and shows Simone Biles preparing for her return to international gymnastics at the 2024 Paris Olympics after her pause to focus on mental health. The campaign was led by Ogilvy, with support from David Miami, EssenceMediacom, VML, Form&Fun and AlterEko. Full Story: [Adweek]( (4/11), [Ad Age (tiered subscription model)]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [FCB Health N.Y.'s Melissa Ludwig talks favorite work]( Melissa Ludwig, vice president and creative director at FCB Health N.Y., talks about creative inspirations and favorite work. Ludwig explains why she admired Period's "Deck the Stalls" and why she's proud of "[Have a Picky Kitty](" for Flo. Full Story: [Muse by Clio]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How an adjustable desk spurs creativity]( Dmitrii Osipovskii, interactive creative director at PPK, talks about his favorite work tool, an electric adjustable desk. "I found that switching from seating to standing, and vice versa, allows me to enter a different work frame of mind or pattern," Osipovskii says. Full Story: [Adweek]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [Colleagues honor BBDO's David Lubars as he retires]( Colleagues honor BBDO's David Lubars as he retires (BBDO Worldwide/Instagram) David Lubars, global chief creative officer at BBDO Worldwide, is retiring after 20 years at the agency and more than 40 years in advertising, and will help Chris Beresford-Hill transition as his successor until the end of the year. Colleagues and industry executives pay tribute to Lubars' advertising contributions, with Beresford-Hill saying,"He's incredibly decisive. It's one of the reasons why BBDO has been so prolific over the years." Full Story: [Campaign US (tiered subscription model)]( (4/11), [Ad Age (tiered subscription model)]( (4/12), [Fast Company (tiered subscription model)]( (4/11) [LinkedIn]( [X]( [Facebook]( [Email]( [] [A look at the top ads from David Lubars]( Full Story: [Ad Age (tiered subscription model)]( (4/11) [] - [Colle McVoy wins AOR for Wellness Pet]( MediaPost Communications (free registration) (4/11) [] - [Crosby selected to lead organ donor campaign]( O'Dwyer's (4/8) [] Media & Technology Trends [] [Some Gen Z searchers pick YouTube, TikTok over Google]( Generation Z is turning to social media for quick, relatable answers instead of relying solely on Google. This trend poses challenges for Google, an ad-driven company, as evidenced by a YPulse study that shows less than half of 18-to-24-year-olds start their search on Google, with 21% starting searches on TikTok and 5% on YouTube. 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