4A's Kaplowitz talks to McGarrah Jessee, Whataburger

BBDO taps Ben Stiller, golfers for AT&T's Masters push | GS&P, Autodesk place broken links in NYT | Gut, Philadelphia Cream Cheese: Is it a cow or a bagel? Created for {EMAIL} | [Web Version]( April 11, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBDO taps Ben Stiller, golfers for AT&T's Masters push]( [BBDO taps Ben Stiller, golfers for AT&T's Masters push]( 60-second version of "Epic Bad Golf Day" (AT&T/YouTube) BBDO created a "Connecting Changes Everything" campaign for AT&T that's running during the Masters Tournament and stars Ben Stiller, alongside golfers Jordan Spieth and [Rose Zhang](. One humorous spot, "Epic Bad Golf Day," shows Stiller hitting increasingly erratic shots that move further and further from the golf course, before he finally makes an AT&T satellite call from the mountains to get assistance from Spieth. Full Story: [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( Navigating the Future of Attribution and Measurement Join this webinar for a deep dive into the core of data-driven strategies, explore the evolving landscape of attribution in a world without cookies, and unveil how AI can turn complex datasets into valuable insights that drive strategic decisions. [Register now](. ADVERTISEMENT: [] Creative [] [GS&P, Autodesk place broken links in NYT]( Goodby Silverstein & Partners created a "Make Anything" campaign for Autodesk that features banner ads in The New York Times displaying error codes with the copy, "It appears the link to our future is broken." When clicked, the ads direct viewers to a dedicated site detailing how the brand's software is used globally by engineers, technology professionals and architects to solve the world's problems. Full Story: [Campaign US (tiered subscription model)]( (4/10), [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Gut, Philadelphia Cream Cheese: Is it a cow or a bagel?]( [Gut, Philadelphia Cream Cheese: Is it a cow or a bagel?]( (Kraft Heinz) Kraft Heinz is promoting the fresh dairy ingredients used in its Philadelphia Cream Cheese with print and out-of-home ads from Gut Miami that first appear as cow patterns but are actually close-ups of cream cheese smeared on bagels or toast. "We love how these print ads beautifully pay homage to the source of Philadelphia's delicious cream cheese, while also capturing that mouthwatering appetite appeal, you only notice on second glance," said Dean Paradise, executive creative director at Gut Miami. Full Story: [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [4A's Kaplowitz talks to McGarrah Jessee, Whataburger]( Marla Kaplowitz, president and CEO of the 4A's, talks to McGarrah Jessee's Britton Upham and Whataburger's Donna Tuttle about the "WhataWings" campaign and evolving marketing while still honoring brand legacy. "It'd be really hard to explain 74 years of fandom to a new agency and [for them] to get the tone just right. I think that Britton and his team hold that responsibility in their heart as much as we do," Tuttle says about McGarrah Jessee's understanding of the burger brand. Full Story: [The Drum (free registration)]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Danny Robinson on his vision for The Martin Agency]( Danny Robinson, CEO of The Martin Agency, talks about moving into the role after being chief creative officer and his vision for the agency. Robinson also discusses the need for momentum in diversity, equity and inclusion, and helping brands become part of culture. Full Story: [Campaign US (tiered subscription model)]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( Convergent TV strategy Sponsored Content from The Nielsen Company [Mastering linear & streaming]( In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. [Because behind every good decision is great data](. [] Agency News [] [EssenceMediacom set to defend eBay's global media]( EBay is reviewing its global media business, which will be defended by incumbent GroupM's EssenceMediacom. The brand's US measured media investment last year was $307 million, an increase from 2022's $286 million, per Vivvix and Pathmatics. Full Story: [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Amy Ferguson departs TBWA\Chiat\Day N.Y. for Special N.Y.]( Adweek (4/10) [] - [Jason Brown becomes Pearlfisher's first global CEO]( MediaPost Communications (free registration) (4/10) [] Media & Technology Trends [] [TelevisaUnivision offers vertical video ad in streaming]( TelevisaUnivision is adding a new ad product that features vertical video to its streaming content, similar to social videos on TikTok, Instagram and YouTube. Dan Riess, executive vice president and chief growth officer at TelevisaUnivison, says the format is ideal for reaching young Hispanic consumers. 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