Mischief's Kerry McKibbin: The case against timesheets

W+K shows Hennessy is "Made for More" | Fallon challenges trolls to "Say It to Arby's" | BBDO, Pedigree show it's "Love at First Sight" Created for {EMAIL} | [Web Version]( April 8, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K shows Hennessy is "Made for More"]( Wieden+Kennedy, which recently won Hennessy's creative business, rolled out a global "Made for More" campaign for the cognac brand that features quirky ads starring US actor and singer Teyana Taylor and British actor Damson Idris, who find unusual ways to mix cocktails. The push is running across TV, social, and out of home in various cities, including Los Angeles, Miami and New York. Full Story: [Ad Age (tiered subscription model)]( (4/8) [LinkedIn]( [X]( [Facebook]( [Email]( Crack the code on the streamer's mindset Whether you want to increase your audience IQ or reach your customers where they stream, we got you. For the first time, we've partnered with The Harris Poll for our annual insights report The Stream 2024: Streaming Insights for Marketers. [Get the stream](. ADVERTISEMENT: [] Creative [] [Fallon challenges trolls to "Say It to Arby's"]( [Fallon challenges trolls to "Say It to Arby's"]( (Arby's/YouTube) Fallon, with MSL, created a campaign that includes a 30-second "Say It to Arby's" spot featuring actor Ving Rhames, the voice of the brand, who climbs out of a TV screen during an ad to confront a guy on his sofa who makes disparaging remarks about the chain. The campaign is running across TV and digital and includes a "Try Detector Test" social series that takes on real brand naysayers. Full Story: [Muse by Clio]( (4/7), [Ad Age (tiered subscription model)]( (4/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO, Pedigree show it's "Love at First Sight"]( [BBDO, Pedigree show it's "Love at First Sight"]( (Pedigree US/Instagram) BBDO New York created a "Love at First Sight" campaign for Pedigree, running across TV, print, social and online video, which celebrates the instant connection when people meet the right shelter dog. The brand also teamed with Nexus Studios on an "Adoptable" AI tool to help shelters advertise dogs and created a "Rebound Dogs" site to help singles find their perfect canine match. Full Story: [MediaPost Communications (free registration)]( (4/7), [ShootOnline (free content)]( (4/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How to show up during this year's Pride]( [How to show up during this year's Pride]( (David Silverman/Getty Images) Rana Reeves, founder and CEO of RanaVerse, explains four ways the advertising world can authentically engage during this year's Pride Month, including focusing on emotion, positivity, nuances and not giving in to potential online backlash. "Focus on the message, live up to your values, and your audience will follow you through the storm," Reeves writes. Full Story: [Ad Age (tiered subscription model)]( (4/8) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Mischief's Kerry McKibbin: The case against timesheets]( Kerry McKibbin, president of Mischief, urges agencies to ditch timesheets in favor of compensation models that value work quality, debunking the arguments that make many cling on to hours-based billing. "The moment our business equates value with rates and hours vs. value as output, clients and agencies risk a much greater price including industrywide burnout, talent drains and ever-shortening and more tumultuous client-agency relationships," McKibbin writes. 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