Motive showcases "Cracker Jack at the Ballpark"

Motive showcases "Cracker Jack at the Ballpark" | How the ad world is celebrating Monday's solar eclipse | Droga5 targets Gen Z for Molson Coors' Happy Thursday Created for {EMAIL} | [Web Version]( April 5, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Motive showcases "Cracker Jack at the Ballpark"]( [Motive showcases "Cracker Jack at the Ballpark"]( Winfield at "Cracker Jack at the Ballpark" (Frito-Lay North America/PRNewswire) Motive paired Cracker Jack with baseball icon Dave Winfield to create a "Cracker Jack at the Ballpark" exhibit at Cooperstown, New York's National Baseball Hall of Fame, which takes a nostalgic look back at the role the brand has played in the baseball experience for more than 100 years. The push includes a sweepstakes offering fans the chance to win prizes, including a VIP excursion to the Hall of Fame Induction Weekend 2024 in July. Full Story: [The Drum (free registration)]( (4/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [How the ad world is celebrating Monday's solar eclipse]( [How the ad world is celebrating Monday's solar eclipse]( (Frito-Lay North America/PRNewswire) The advertising world is coming out in force to celebrate Monday's solar eclipse, including SunChips activation from Tombras that features astronaut Kellie Gerardi touting a limited-edition flavor that's being given away exclusively during the four minutes and 27 seconds of maximum totality. Agency Marcus Thomas created a humorous "[Greetings From Sunny Cleveland](" video that imagines the city's top sights and attractions shadowed by the eclipse. Full Story: [Muse by Clio]( (4/4), [Ad Age (tiered subscription model)]( (4/5) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Droga5 targets Gen Z for Molson Coors' Happy Thursday]( [Droga5 targets Gen Z for Molson Coors' Happy Thursday]( (Happy Thursday/YouTube) Molson Coors is promoting its new still "spiked refresher" brand Happy Thursday with the multi-channel "Weekend Flavor Any Day Of The Week" campaign from Droga5. The product was created in response to demand from Generation Z for carbonation-free options, so the campaign will prioritize social media. Full Story: [DesignRush]( (4/4), [MediaPost Communications (free registration)]( (4/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Hill Holliday's Jamie Sundheim offers leadership lessons]( Jamie Sundheim, senior vice president of growth at Hill Holliday, describes the leadership lessons she learned from college sports, including setting an example and putting the team first. "A great leader helps harness an individual's strengths and finds what intrinsically motivates them to build a stronger, more cohesive and winning team," Sundheim writes. Full Story: [Ad Age (tiered subscription model)]( (4/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How agencies are talking AI in the pitch process]( AI is showing up in new-business pitches in different ways, either low-key with minimal mention or a clear part of agency abilities, used in their workflow. While the approach to AI differs, agency executives do agree that AI is not an emphasis, with Kevin Mulroy of Mischief USA saying, "The tech itself should fade into the background in favor of the idea or the experience." VML's JJ Schmuckler adds, "I don't think clients will ever ask for the core, the soul of their brand platform to be bespokely created by AI." Full Story: [eMarketer]( (4/4) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Troy Hitch comes back to Rapp as global CCO]( Troy Hitch is returning to Omnicom's Rapp as global chief creative officer. "I look forward to seeing how he brings to life, through creative execution, the game-changing evolutions we're making as a best-in-class precision marketing agency," said John Wells, US president of Rapp. Full Story: [Adweek]( (4/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [How Target's Roundel makes the most of shopper data]( [How Target's Roundel makes the most of shopper data]( (SOPA Images/Getty Images) Target's Roundel retail media unit grew more than 20% during the fiscal year that ended Feb. 3, and generated $1.5 billion in value, helping the retailer increase gross margins, said CEO Brian Cornell. Target is able to tap its shopper data to identify likely buyers for advertisers and works with smart-TV device makers like Roku Streaming Stick and Fire TV stick to display the ads to the targeted group, along with QR codes that can be scanned to make a purchase. Full Story: [Reuters]( (4/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Perspective on AI -- GenAI Guidance]( [4A's Perspective on AI -- GenAI Guidance]( (4A's) The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. 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