Will AI reunite creative, media?

W+K Portland humorously welcomes the WNBA's rookies | FCB Chicago, Dramamine debut "The Last Barf Bag" | Edelman pairs Dapper Dan with Sherwin-Williams Created for {EMAIL} | [Web Version]( April 4, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K Portland humorously welcomes the WNBA's rookies]( [W+K Portland humorously welcomes the WNBA's rookies]( "See the Future of the W." is one of the three spots in the "Welcome to the W.” campaign (WNBA/YouTube) Wieden+Kennedy Portland is teasing this year's WNBA rookies with a "Welcome to the W." campaign that features three humorous spots running during March Madness on TV and digital, supported by social and out-of-home content. One 30-second ad shows New York Liberty's Breanna Stewart [devouring Rookie-O's]( for breakfast, while another features Dallas Wings' [Arike Ogunbowale touting a No Shade]( sunblock to help rookies withstand the trash talk that's likely to come their way. Full Story: [Ad Age (tiered subscription model)]( (4/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [FCB Chicago, Dramamine debut "The Last Barf Bag"]( [FCB Chicago, Dramamine debut "The Last Barf Bag"]( (Dramamine/YouTube) FCB Chicago, with direction collective Sunny Sixteen, created a nearly 14-minute "The Last Barf Bag: A Tribute to a Cultural Icon" film for Dramamine, which is airing on a dedicated site and YouTube, supported by digital and paid social. The film spotlights people who collect air sickness bags, noting their increasing rarity thanks to not only improved air travel but also the brand's antidote. Full Story: [Marketing Dive]( (4/3), [Ad Age (tiered subscription model)]( (4/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Edelman pairs Dapper Dan with Sherwin-Williams]( [Edelman pairs Dapper Dan with Sherwin-Williams]( (Sherwin-Williams/YouTube) Edelman created a "Loneliest Color" campaign that focuses on the least popular hue in Sherwin-Williams' paint range, Kingdom Gold. The brand teamed with designer Dapper Dan to create eight fashion pieces featuring the color, which will be auctioned on eBay with all proceeds benefiting Habitat for Humanity. Full Story: [Ad Age (tiered subscription model)]( (4/3), [MediaPost Communications (free registration)]( (4/3) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Will AI reunite creative, media?]( Agency leaders share their thoughts on whether or not more shops will merge creative and media to take full advantage of AI's potential. "AI has the potential to be the final piece of the jigsaw that forces the long-predicted reunion between media and creative, signaling a rise for full-service agencies," says Karen Martin, CEO of Bartle Bogle Hegarty, while Spark Foundry's Marcos Angelides notes that such reintegration "will ultimately lead to better work." Full Story: [Campaign US (tiered subscription model)]( (4/2) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Joan Creative's Tom Francesconi talks favorite work]( Tom Francesconi, creative director at Joan Creative, talks about creative inspirations and favorite work. Francesconi picks "A Long Day of Childhood" by Ragu as one of his inspirations and explains why he's proud of "Above the Grade" for ZenBusiness. Full Story: [Muse by Clio]( (4/3) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Grey's Joe Mongognia hired as CCO of Publicis NY]( Joe Mongognia is leaving Grey New York to join Publicis New York as its chief creative officer. "More brands are turning to Publicis for creative ideas fueled by collaboration and co-creation, and bringing in Joe bolsters the depth of our offering and creative leadership bench in support of the Power of One," said Carla Serrano, CEO of Publicis New York and global chief strategy officer of Publicis Groupe. Full Story: [Ad Age (tiered subscription model)]( (4/4) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Josh Combs becomes CMO at Said Differently]( Adweek (4/3) [] - [What's on the agenda for Oct.'s inaugural Blackweek]( Ad Age (tiered subscription model) (4/3) [] Media & Technology Trends [] [Nielsen's big data boosts viewing up to 5%]( TV viewership rose between 4% and 5% when Nielsen incorporated data results from Roku, Comcast, Vizio and other companies into its panel measurements. Nielsen plans to offer the Big Data + Panel currency in September and will keep its current three- or seven-day time-shifted metric. Full Story: [Next TV/Broadcasting+Cable]( (4/2), [MediaPost Communications (free registration)]( (4/2) [LinkedIn]( [X]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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