Levi's has changed its name and logo... because Beyonce

How a PlayStation game inspired a generation of graphic designers Created for {EMAIL} | [Web Version]( April 3, 2024 CONNECT WITH CREATIVE BLOQ  [Facebook]( [X]( [Instagram]( [Creative Bloq]( Art and design inspiration [SIGN UP]( ⋅ [WEBSITE](  [] Today's Top Story [] [Levi's has changed its name and logo... because Beyonce]( (Levi's) [Levi's has changed its name and logo... because Beyonce]( Has Levi's been hacked by counterfeiters? A late April Fools' joke perhaps? Nope, the new name on Instagram is all part of the Beyonce effect, and it's going down a storm with the Beyhive. [Read More]( [] Should Levi's keep the new name? [Vote]( [Beyonce won the spelling Bey]( [Vote]( [How am I supposed to pronounce this?]( ADVERTISEMENT [] Design Win [] [This delivery service rebrand is bringing me joy]( (GHTK) [This delivery service rebrand is bringing me joy]( Delivery company GHTK has unveiled a rebrand to align with its evolving position in the Vietnamese logistics sector. And it's a lot more fun and playful that that objective might sound. [Read More]( [] [The new Kingdom of the Planet of the Apes posters are surprisingly majestic]( (20th Century Studios) [The new Kingdom of the Planet of the Apes posters are surprisingly majestic]( A series of new posters have dropped for the fourth instalment of the rebooted Planet of the Apes franchise, and they're a surprising delight for old and new fans, blending stylish design with nods to the past. [Read More]( [] The Internet Loves [] [Wipeout's stunning in-game branding remains influential today]( (The Designers Republic) [Wipeout's stunning in-game branding remains influential today]( Psygnosis's Wipeout is known for its fast gameplay, 3D design and thumping soundtrack. But the futuristic hover racing games also had a less obvious influence, inspiring a generation of graphic designers. [Read More]( [] Inspiration [] ["The Atari logo has become a container for peoples' feelings" - creative director Tim Lapetino]( (Atari) ["The Atari logo has become a container for peoples' feelings" - creative director Tim Lapetino]( Few game brands have as much instant recognition as Atari. We ask new creative director Tim Lapetino how he sees the brand's legacy and what't the recipe behind its recent resurgence. [Read More]( [Sign Up]( | [Update Profile]( | [Unsubscribe]( [Privacy Policy]( | [Cookies Policy]( | [Terms and Conditions]( CONTACT US: [FEEDBACK](mailto:creativebloq@smartbrief.com) | [ADVERTISE]( [Future]( © Future Publishing Limited. Reg No. 2008885 England. Quay House, The Ambury, Bath BA1 1UA.