Johannes Leonardo colors hair with "Velveeta Gold"

W+K NY, Delta Air Lines show the joy of going home | Johannes Leonardo colors hair with "Velveeta Gold" | VML gives basketball fans the chance to win "Oreo Calls" Created for {EMAIL} | [Web Version]( April 2, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K NY, Delta Air Lines show the joy of going home]( [W+K NY, Delta Air Lines show the joy of going home]( (Delta/YouTube) Wieden+Kennedy New York created a 60-second "Home" spot for Delta Air Lines, which shows a diverse array of travelers all eagerly anticipating their return home as they settle into their flight. "We try to make you feel at home long before you even get there," a voice-over says. Full Story: [ShootOnline (free content)]( (4/1) [LinkedIn]( [X]( [Facebook]( [Email]( Elevating Digital Campaigns: Quantcast's AI-Driven Approach Redefines Success Learn how Quantcast's next-gen DSP 2.0 leverages real-time data and AI optimization to maximize campaign performance and reach key audiences. [Access the study](. ADVERTISEMENT [] Creative [] [Johannes Leonardo colors hair with "Velveeta Gold"]( Johannes Leonardo colors hair with "Velveeta Gold" Julia Fox and her Velveeta Gold hair (Kraft Heinz Co.) Johannes Leonardo latest activation in its "La Dolce Velveeta" campaign is a "Velveeta Gold" hair dye that transforms tresses into the cheese's signature color. Actor Julia Fox showed off her "Velveeta Gold" hair at a New York Knicks basketball game, saying, "[I]t's a look I can totally get behind." Full Story: [Marketing Dive]( (4/1), [The Drum (free registration)]( (4/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML gives basketball fans the chance to win "Oreo Calls"]( [VML gives basketball fans the chance to win "Oreo Calls"]( (Oreo Cookie/X) VML created an "Oreo Calls" campaign that's inviting college basketball fans to use their smartphones to scan the referee while making a call and be rewarded with Oreo offers that can be used at Walmart. The push is running across paid social and digital, supported by geotargeting in college markets. Full Story: [MediaPost Communications (free registration)]( (4/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [What CCOs, CMOs want from each other]( John Cornette, chief creative officer of EP+Co, and Jackie Woodward, fractional chief marketing officer, offer advice on developing successful agency-client partnerships, based on their years of working together. "If we can agree on shared accountability and zero judgment -- candor is key -- we can dig into what worked and what didn't -- and make a plan to drive better results. Together," they write. Full Story: [Campaign US (tiered subscription model)]( (4/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Someplace founders talk career mentors]( Dan Sheniak, Alberto Ponte and Ryan O'Rourke, founders of Someplace, talk about creative inspirations and favorite work. In addition, the three talk of career mentors they've had, with Sheniak praising Dan Wieden and David Kennedy, O'Rourke pointing to Hal Curtis who hired him at W+K, and Ponte noting several people along his career path, including Wieden and Curtis. Full Story: [Muse by Clio]( (4/2) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [Mischief awarded creative AOR by Carter's]( Mischief @ No Fixed Address was named creative agency of record by Carter's. "We both see this as a chance to build on what people know and love about the brand and frame it in new and unexpected ways. It's a category they pretty much defined, now they are out to defy it," said Mischief's Greg Hahn. Full Story: [MediaPost Communications (free registration)]( (4/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Walmart opens up retail media to smaller brands]( [Walmart opens up retail media to smaller brands]( (SOPA Images/Getty Images) Walmart is opening up access to its retail media business to smaller marketers, international suppliers and "non-endemic" marketers who don't sell through Walmart stores. Walmart Connect will enable search ads against brand terms, increase access to measuring how online advertising is affecting in-store sales, enable in-store campaign management through the Walmart Ad Center platform and expand its Roku and TikTok pilots in shoppable advertising to more advertisers. Full Story: [Ad Age (tiered subscription model)]( (4/1), [Search Engine Land]( (4/1) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Management Practitioners Forum: June 4 to 5, Chicago]( Attention senior leaders of independent agencies! Gather with agency peers and industry thought leaders at our premier annual, [members-only conference]( designed for leaders of independent agencies. We will explore the theme "Leading Through Continued Disruption," covering topics pertaining to technology, talent, compensation, creativity, business development, leadership and more. [Register now](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [Conscious Conversations: A webinar series by the 4A's and Ad Net Zero]( Sustainability and climate change on your mind? Don't miss our webinar series addressing key issues with pragmatic approaches, with Part 1 at noon ET on April 23. "[Sustainable Advertising: Actionable Strategies for Agencies](" is free and will take a deep into the actionable strategies laid out in a new book co-authored by the UK Advertising Association's Communications Director Matt Bourn and Ad Net Zero Chair Sebastian Munden. The book includes best-in-class case studies and outlines the key steps that agencies, brands, media owners, tech platforms and individuals can take to reduce their environmental impact. [Register now]( to join 4A's EVP of Government Relations and Sustainability Alison Pepper, who will moderate the discussion. [Save 20% on the book]( by using code 4AS at checkout. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Not everything that is faced can be changed, but nothing can be changed until it is faced. 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