These Gen Zers are agency rising stars

Giant Spoon shows GE's historic role in baseball | Haymaker tries to "Escape Basic" with Pair of Thieves | BBDO, Thinx show how AI reflects society's bias Created for {EMAIL} | [Web Version]( March 29, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Giant Spoon shows GE's historic role in baseball]( [Giant Spoon shows GE's historic role in baseball]( (General Electric/YouTube) Giant Spoon's 60-second "GE's Opening Day" spot takes viewers back to 1935, recreating the moment when General Electric's technology allowed MLB games to happen at night. The ad, which ultimately tout's the spinoff of two GE companies, is running during every Opening Day game and, on April 1, the brand will deploy 1,000 drones to light up the New York City sky. Full Story: [Ad Age (tiered subscription model)]( (3/28) [LinkedIn]( [X]( [Facebook]( [Email]( Generate incremental sales like Stella Rosa This case study shows how Stella Rosa used Fetch to incentivize shoppers to try their first-ever spirit product: Stella Rosa Brandy. With Fetch, Stella Rosa targeted strategic segments, drove incremental growth and shifted long-term purchase behavior. [See the results]( ADVERTISEMENT: [] Creative [] [Haymaker tries to "Escape Basic" with Pair of Thieves]( [Haymaker tries to "Escape Basic" with Pair of Thieves]( (Pair of Thieves/YouTube) Haymaker created an "Escape Basic" campaign for Pair of Thieves, which features a 30-second spot in the style of a movie chase, showing the brand's bandit bear racing through city streets to dispense underwear to men. The push is running across connected TV, digital, out of home and social, and Haymaker's Jay Kamath says, "The Pair of Thieves bear going on a benevolent, altruistic underwear rampage felt like the exact kind of fun to be had." Full Story: [MediaPost Communications (free registration)]( (3/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] [BBDO, Thinx show how AI reflects society's bias]( [BBDO, Thinx show how AI reflects society's bias]( (Thinx/YouTube) BBDO Los Angeles created a "GetBodyWise" campaign for Thinx, anchored by a 30-second spot showing a despairing set of artwork created by generative AI when given a series of prompts to depict girls and women during menstruation. The ad ends with the copy, "Stigma ends when education begins," urging viewers to visit an online "GetBodyWise" hub. Full Story: [Ad Age (tiered subscription model)]( (3/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Code and Theory's Stacy Tarver Patterson talks creative]( Stacy Tarver Patterson, head of brand strategy at Code and Theory, talks about creative inspirations and favorite work. Patterson explains why working on the Nike Run Club App was one of her favorite projects and why she was inspired by the 2001 Nike "Freestyle" ad. Full Story: [Muse by Clio]( (3/29) [LinkedIn]( [X]( [Facebook]( [Email]( [] [These Gen Zers are agency rising stars]( Ad Age spotlights Generation Z rising stars in the agency world, including TBWA\Chiat\Day New York's Victoria Batista, whose talent is "making the entire agency understand and value social-first thinking," says Chief Creative Officer Amy Ferguson. Among others highlighted are Joan Creative's Jimon Boadi, 72andSunny's Clare Coey and R/GA's Michael Dewberry. Full Story: [Ad Age (tiered subscription model)]( (3/29) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Marketing Technology Planning Guide]( - [How to Create Lasting Change]( - [How to Introduce Yourself]( - [On the Radar: AKATI Sekurity's award-winning managed security services]( - [Course: Introduction to Getting Things Done]( [] Agency News [] [GroupM creates marketplace for women's sports]( GroupM announced a new marketplace focused on women's sports and plans to double its spending on media related to the sector, noting that initial clients include Discovery, Unilever and Google. The marketplace will become active for the 2024-2025 upfront events. Full Story: [Next TV/Broadcasting+Cable]( (3/27), [MediaPost Communications (free registration)]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [GSD&M creates Vendor Advisory Committee to improve DE&I]( Ad Age (tiered subscription model) (3/28) [] - [WPP merges Grey, AKQA in 5 overseas markets]( Campaign US (tiered subscription model) (3/27) [] Media & Technology Trends [] [US ad spending grows robustly in Feb.]( US ad spending was 10.4% higher during February than in February 2023, marking the 11th consecutive month of growth and the first to break double digits since an 11.3% gain in March 2022, Guideline's US Ad Market Tracker reveals. Digital media's share increased from 58% in January to 65% in February, while traditional media dropped from 42% to 35%. 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