And Campaign's Agency of the Year winners are ...

And Campaign's Agency of the Year winners are ... | Gut creates mayo-hating taste test for NotMayo | AMV BBDO, Sheba put famous cats to "Gravy Race" test Created for {EMAIL} | [Web Version]( March 28, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [And Campaign's Agency of the Year winners are ...]( Gale won Campaign US' Advertising Agency of the Year award, while Day One Agency won in the Independent Agency category and Assembly took home Media Agency of the Year. In the individual categories, Digitas CEO Amy Lanzi won Agency Leader of the Year, Mischief @ No Fixed Address' Greg Hahn won the top honor for Creative Person and McCann New York's Socrates Papazoglou was named the top Account Person. Full Story: [Campaign US (tiered subscription model)]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( Future-Proof Your Marketing Strategy: The Impact of Quantcast's AI Solutions Explore how Quantcast's AI-driven platform empowers marketers to navigate the evolving digital landscape, driving conversions and efficiency. [Access the study](. ADVERTISEMENT [] Creative [] [Gut creates mayo-hating taste test for NotMayo]( [Gut creates mayo-hating taste test for NotMayo]( (NotCo/YouTube) NotMayo, the plant-based mayonnaise brand produced by Kraft Heinz and The Not Company, has released its first ad from Gut, which features taste test participants who hate mayonnaise and are promised the mayo-looking condiment on their sandwich "is not mayo." Taste testers respond in varying degrees of disgust with one declaring "it's the exact same thing" and the spot closes with the line, "If you hate mayo, you'll hate NotMayo." Full Story: [Campaign US (tiered subscription model)]( (3/27), [Ad Age (tiered subscription model)]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] [AMV BBDO, Sheba put famous cats to "Gravy Race" test]( [AMV BBDO, Sheba put famous cats to "Gravy Race" test]( (Sheba Brand/Instagram) AMV BBDO created "The Gravy Race" for Sheba, which features eight cats famous on TikTok and Instagram taking part in a March Madness-themed tournament where they'll compete to be the fastest to lick a trail of gravy from the brand's new Gravy Indulgence Entrées. The competition is playing out on Instagram and TikTok, with a livestream in Times Square showing the final round, and the push encourages people to guess who'll win or share their own cat videos for the chance to win prizes. Full Story: [Campaign US (tiered subscription model)]( (3/27), [Adweek]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Why these agencies are focusing on older generations]( Agencies such as Five0 and Boomagers are specializing in marketing to people ages 50-plus, a market that's lucrative but often ignored and difficult to cater to as older creatives are often aged out of the workplace. Five0 CEO Brian Martin stresses the importance of the "longevity economy" and talks about the "big openness to new products and services" demonstrated by older consumers, contrary to marketing misconceptions. Full Story: [Ad Age (tiered subscription model)]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] [DDB Chicago's Juie Shah on her advertising journey]( Juie Shah, strategy lead at DDB Chicago, talks about her journey from a Bonsai farm in India to working on the agency's US Army account. "I never imagined that as an immigrant-woman/person of color who knew so little about America or its culture, I would be presenting to 3-star generals or working on campaigns that were approved by the Pentagon," Shah says. Full Story: [Muse by Clio]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Communication Process: Skills to achieve desired outcomes]( - [Microsoft Excel: Unlocking the Power of Spreadsheets]( - [The Top 75 Leadership Quotes of 2023 - Part 1]( - [ChatGPT Newbie: Your Essential Handbook for Navigating ChatGPT]( - [The Visual You - Why Body Language Matters When You Speak]( [] Agency News [] [Omid Amidi, Lyle Yetman named co-CCOs at McKinney]( [Omid Amidi, Lyle Yetman named co-CCOs at McKinney]( Yetman (left) and Amidi (McKinney/Instagram) Fig's Omid Amidi is joining McKinney as co-chief creative officer, alongside the newly promoted Lyle Yetman, reporting to CEO Joe Maglio and succeeding Jonathan Cude who is now the agency's creative chairman. "I believe that our industry has generally become more collaborative, and having two incredibly talented and awarded creative minds with unique viewpoints setting the agency's vision together will be really powerful," Maglio says. Full Story: [Campaign US (tiered subscription model)]( (3/27), [Adweek]( (3/28), [Ad Age (tiered subscription model)]( (3/28) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Publicis takes over most Pfizer creative from IPG]( Ad Age (tiered subscription model) (3/27) [] - [Jeff Stamp leaves TikTok to become CCO of Anomaly NY]( Ad Age (tiered subscription model) (3/27) [] Media & Technology Trends [] [Google taps AI, LLM to stop ad industry's bad actors]( Generative AI and large language models helped Google spot issues with brands last year that resulted in the suspension of 12.7 million ad accounts, nearly double the previous year, and the blocking of 5.5 billion ads, per its Ads Safety Report 2023. Google removed or blocked 206.5 million ad for misrepresentation violations and blocked more than 1 billion ads for ad network policy violations. Full Story: [MediaPost Communications (free registration)]( (3/27), [Search Engine Land]( (3/27) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Research and Insights]( Call on [4A's Research]( if you are doing research for new business, looking to support a recommendation to a client, or simply trying to stay up to date on techniques and trends in advertising and the agency business. Available only to 4A's member agencies, our research specialists will support your agency by completing custom secondary research for you. Enjoy 24/7 access to resources on our research site which includes five databases to help you conduct your own research plus curated content on industries, trends, consumers and more. [Learn more](. 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