Havas CEO: "Agencies are the best places to use AI"

TBWA\Chiat\Day, Tiffany's debut "With Love, Since 1837" | Innocean shows "So Many Worlds to Love" at SeaWorld | VML, Colgate show "My Smile Is My Superpower" Created for {EMAIL} | [Web Version]( March 26, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [TBWA\Chiat\Day, Tiffany's debut "With Love, Since 1837"]( [TBWA\Chiat\Day, Tiffany's debut "With Love, Since 1837"]( A tribute to Gene Moore (Tiffany & Co./Instagram) TBWA\Chiat\Day L.A. created a "With Love, Since 1837" campaign for Tiffany's, which celebrates the brand's craftsmanship while paying tribute to its legendary window displays created by Gene Moore. Spots place viewers inside the blue hues of the brand's boxes while explaining the history of each jewelry collection. Full Story: [Muse by Clio]( (3/25), [The Drum (free registration)]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( Unlocking ROI: Quantcast's AI-Powered Platform Reshapes Digital Advertising Discover how Quantcast's AI-driven modeling revolutionizes digital marketing, delivering top performance and cost efficiency amid industry changes. [Access the study](. ADVERTISEMENT [] Creative [] [Innocean shows "So Many Worlds to Love" at SeaWorld]( [Innocean shows "So Many Worlds to Love" at SeaWorld]( (180fifth/Vimeo) Innocean created a "So Many Worlds to Love" campaign for SeaWorld that will debut in April and run across social, digital and regional TV to celebrate the brand's 60th anniversary. A 30-second spot shows the wide range of emotions a real family experiences during a day out at SeaWorld and ends with the copy, "So Much More To Sea." Full Story: [Ad Age (tiered subscription model)]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML, Colgate show "My Smile Is My Superpower"]( [VML, Colgate show "My Smile Is My Superpower"]( (Colgate US/YouTube) VML's "My Smile Is My Superpower" campaign for Colgate is anchored by a 90-second spot featuring Generation Z whistling to the tune of "Roar" by Katy Perry while showing off the beauty of their gap-toothed smiles. The push includes collaborations with Myha'la Herrold from "Leave the World Behind" and Uzo Aduba from "Orange Is the New Black" to give young adults confidence in their smiles. Full Story: [Ad Age (tiered subscription model)]( (3/25), [DesignRush]( (3/25), [Adweek]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Havas CEO: "Agencies are the best places to use AI"]( Yannick Bolloré, chairman and CEO of Havas, talks about the plans to separate the holding company from parent company Vivendi, his pledge to continue leading it until 2035 and why he thinks AI won't harm agencies. The work is "a combination of strategy and creativity -- a mix of left and right brain -- and I still believe that agencies are the best places to use AI for the best interest of their clients," Bolloré says. Full Story: [Campaign US (tiered subscription model)]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [How strategic partnerships are fueling mid-sized shops]( Leaders at mid-sized agencies and industry experts discuss how strategic partnerships are playing an increasing role to help them deliver a wider breadth of expertise to clients while maintaining their independence. "You're going to see a lot more ... partnerships coming from the smaller agencies so that they don't get excluded from opportunities because they don't have the scale," says Joe Maglio, CEO of McKinney and Barbarian, and president of Cheil North America. Full Story: [Ad Age (tiered subscription model)]( (3/26) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Pierre Lipton leaves McCann Worldgroup]( McCann Worldgroup announced the departure of Pierre Lipton, its global executive creative director. Lipton "is leaving McCann Worldgroup to pursue other opportunities. He contributed to many groundbreaking pieces of creative work during his time here and we wish him well in his next chapter," the agency stated. Full Story: [Ad Age (tiered subscription model)]( (3/26) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Laura Rowan departs Anomaly to join W+K NY as CSO]( Campaign US (tiered subscription model) (3/26) [] - [JSX awards creative, media AOR to PMG]( Adweek (3/26) [] Media & Technology Trends [] [Report: US ad revenue outlook is brighter]( Improved economic conditions will drive an 8% increase in US ad revenue (excluding political campaigns) in the first quarter, and 5.6% overall for the year, predicts Madison and Wall's Brian Wieser, up from earlier projections of 7% and 5.2%, respectively. The growth will be fueled by digital media -- up 10.7% this year -- driven by social media and commerce media spending. Full Story: [Ad Age (tiered subscription model)]( (3/25), [MediaPost Communications (free registration)]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Perspective on AI -- GenAI Guidance]( [4A's Perspective on AI -- GenAI Guidance]( (4A's) The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](. 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