"The Floor Is Yours"

"The Floor Is Yours" | Uncommon, Avios glide on the ocean for "Everyday" | Quality Meats spoofs '90s sitcoms for Samsung Created for {EMAIL} | [Web Version]( March 25, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] ["The Floor Is Yours"]( ["The Floor Is Yours"]( (Levi's/YouTube) TBWA\Chiat\Day's 60-second "The Floor Is Yours" spot for Levi's shows a group of friends breaking into dance after being inspired by what they're watching on TV and is set to an unreleased track from rapper and music producer Kaytranada, featuring Channel Tres. The ad is supported by a #LevisOpenCall Instagram and TikTok campaign inviting users to submit dance videos for the chance to win a spot in the music video for Kaytranada's track. Full Story: [Ad Age (tiered subscription model)]( (3/25), [The Drum (free registration)]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Uncommon, Avios glide on the ocean for "Everyday"]( [Uncommon, Avios glide on the ocean for "Everyday"]( (IAG Loyalty/LinkedIn) Uncommon Creative Studio created a 90-second "Everyday" spot for IAG's Avios frequent flyer loyalty program that simply shows people gliding on the open sea on e-foil surfboards, dressed for their daily lives, sipping coffee, looking at smartphones and carrying luggage. The ad, choreographed by "James Bond" stunt coordinator Boris Martinez and e-foil expert Adrian Valios, ends with the copy, "Your everyday can pay for your holiday." Full Story: [Muse by Clio]( (3/25), [The Drum (free registration)]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Quality Meats spoofs '90s sitcoms for Samsung]( [Quality Meats spoofs '90s sitcoms for Samsung]( (Samsung US/YouTube) Quality Meats created a three-minute "Best in the House" spoof of 1990s sitcoms that stars Molly Shannon and Tim Meadows, alumni of "Saturday Night Live," who play twins with a competitive spirit. The push touts Samsung's AI upscaling feature in its 2024 TV product line, showing how old TV shows can look like new, and is supported by social content featuring Shannon and Meadows. 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Barbosa explains why working on Gillette's "Perfect Isn't Pretty" campaign while at Grey New York was one of her favorite projects and why she's proud of "Til the Bitter End" for the Last Blockbuster Store. Full Story: [Muse by Clio]( (3/25) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [The Future of AI in Technology]( - [2023 Salary Guide for Marketing Professionals]( - [Mastering Microsoft Outlook: 20 Expert Tips & Tricks]( - [2023 US IT Salary Report]( [] Agency News [] [OMG's TCA wins media AOR for Ferguson]( Omnicom Media Group's TCA won North America media agency of record for Ferguson Enterprises following a competitive review. 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