Gale develops Alchemy.AI for media planning, strategy

Gut, Stella Artois ditch Beckham's face for his hands | Party Land puts Every Man Jack to the test | Imprint asks aliens to abduct Hard Mountain Dew Created for {EMAIL} | [Web Version]( March 21, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Gut, Stella Artois ditch Beckham's face for his hands]( [Gut, Stella Artois ditch Beckham's face for his hands]( (Stella Artois/Instagram) Gut Miami's ads for Stella Artois show a glass of the brand's beer being held by the hand of David Beckham, recognizable from his tattoos, accompanied by the copy, "Unfortunately, his face was a bit distracting." The ads are running online and out of home, including in New York City's Times Square. Full Story: [The Drum (free registration)]( (3/20), [Ad Age (tiered subscription model)]( (3/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Party Land puts Every Man Jack to the test]( [Party Land puts Every Man Jack to the test]( (Every Man Jack/Instagram) Party Land's humorous "Still Smell Good" campaign for Every Man Jack features a 30-second spot showing how the brand's deodorant stands up to the toughest tests, including a bike ride, a clash with a hornet's nest and a fall down a mountain. The spot is set to an original song from the agency's creative team and is running across linear and connected TV, social and digital. Full Story: [Muse by Clio]( (3/20), [DesignRush]( (3/21), [Ad Age (tiered subscription model)]( (3/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Imprint asks aliens to abduct Hard Mountain Dew]( [Imprint asks aliens to abduct Hard Mountain Dew]( (Hard Mtn Dew/YouTube) Imprint, with Golin handling PR, created a livestream YouTube event for Hard Mountain Dew Baja Blast to celebrate Wednesday's Alien Abduction Day. The stunt featured a pallet of the brand's hard brew placed in the UFO sighting hotspot of The Phoenix Lights in the Arizona desert, marked by a bullseye surrounded by the copy, "Please abduct us. We're ready to blast off." Full Story: [Adweek]( (3/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [GSD&M's Keisha Townsend Taitt on being an "only"]( Keisha Townsend Taitt, chief inclusion officer at GSD&M, urges agencies to be more mindful of their Black colleagues by describing what it's like to be an "only" in a team. "Dealing with microaggressions, having to over-explain your perspective or be the spokesperson for an entire community, and feeling hyper-visible yet invisible because of your race, is draining and deflating," she writes. Full Story: [Campaign US (tiered subscription model)]( (3/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [The rise of AI-powered interns at agencies]( Agencies are humanizing generative AI to make the technology more user-friendly for employees and clients, including the use of AI-powered interns such as Jack Morton's Xara and Codeword's Aiko and Aiden. "It gives clients confidence that we're working in this space and know what we're talking about," says Jack Morton's Damian Ferrar. Full Story: [Ad Age (tiered subscription model)]( (3/21) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Pelle Sjoenell joins Droga5 as global CCO]( Pelle Sjoenell is returning to the agency world after four years with Activision Blizzard to become global chief creative officer of Droga5. Sjoenell, who also was previously global CCO at BBH, stated, "I knew that when I left to go client side, I had unfinished business in the agency world, so to be asked back in by David Droga himself to take care of the agency with his name on it is such an honor and a unique opportunity to apply my learnings." Full Story: [Adweek]( (3/20), [Campaign US (tiered subscription model)]( (3/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Someplace quietly opened by W+K's former Nike trio]( Ad Age (tiered subscription model) (3/20) [] - [PMG named media AOR by Solo Stove]( Ad Age (tiered subscription model) (3/20) [] Media & Technology Trends [] [Gale develops Alchemy.AI for media planning, strategy]( Gale unveiled an Alchemy.AI platform that employs generative AI to power media planning, strategy and sales, among other services. The proprietary platform, developed via enterprise deals with Anthropic, OpenAI, Google and others, complies with strict data rules in California and Europe and is ISO-compliant, says Gale founder and CEO Brad Simms. Full Story: [Digiday (tiered subscription model)]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [4A's Learning Institute]( We've recently updated our [Learning Institute and Training (LIT)]( section to be easier and more efficient for you to access the resources and training you need. - Explore training by career path or interests. - Find upcoming programs at a glance. - Discover additional resources for each topic. - Take advantage of exclusive, members-only training. Don't miss out on the improved navigation and a seamless learning experience. Visit the [4A's Learning Institute](. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Perspective on AI -- GenAI Guidance]( [4A's Perspective on AI -- GenAI Guidance]( (4A's) The opportunities and challenges generative AI presents are profound. To help the agency community navigate the fast-moving technology, the 4A's offers high-level guidance in a new "4A's Perspective on AI" paper. The guidance can be summarized by the acronym PICA: Participate, Incubate/Investigate, Collaborate, Accelerate. The guide also includes an easy way to help you identify hype vs. reality when it comes to expectations and predictions around AI. Get the [4A's GenAI Guidance Paper](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] In a society where women often feel pressured to tear one another down, our saving grace lies in our willingness to lift one another up. 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