Havas rewards blood donors with Dominique Ansel treats

Havas rewards blood donors with Dominique Ansel treats | GSD&M, Capital One sing "That's What March Is For" | Cramer-Kasselt shows how Tropicana "starts it all" Created for {EMAIL} | [Web Version]( March 20, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Havas rewards blood donors with Dominique Ansel treats]( [Havas rewards blood donors with Dominique Ansel treats]( (New York-Presbyterian Hospital/Instagram) Havas New York and NewYork-Presbyterian are enticing New Yorkers to donate blood by rewarding those who do with a 3 Lives Bar, an exclusive chocolate treat created by pastry chef Dominique Ansel, inventor of the Cronut. A spot shows Ansel handcrafting the treats, which people can earn by scheduling a blood donation appointment via a dedicated site. Full Story: [Muse by Clio]( (3/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [GSD&M, Capital One sing "That's What March Is For"]( [GSD&M, Capital One sing "That's What March Is For"]( (Capital One/YouTube) GSD&M's "That's What March Is For" spot for Capital One shows Dionne Warwick with Spike Lee, Samuel L. Jackson, Charles Barkley, Magic Johnson, Jennifer Garner, Jeremy Brandt and Jim Nantz in a music studio singing a March Madness version of Warwick's "That's What Friends Are For." The campaign is running across TV, out of home and social, including a TikTok sweepstakes where fans can win merchandise from Charles Barkley's The Chuck Stop and Magic Johnson's The Magic Mart -- fictional stores featured in the campaign's ads. Full Story: [Ad Age (tiered subscription model)]( (3/19), [Muse by Clio]( (3/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Cramer-Kasselt shows how Tropicana "starts it all"]( [Cramer-Kasselt shows how Tropicana "starts it all"]( (Tropicana US/YouTube) Cramer-Krasselt created a "The Juice That Starts It All" campaign for Tropicana Pure Premium, which is running across linear and streaming TV, social, audio and digital out of home takeovers in cities including Chicago, Los Angeles and New York. One 45-second spot shows how the brand has been serving joy since 1954, celebrating its pivotal role in brunches, mimosas, fridge chugging and more. Full Story: [Marketing Dive]( (3/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Opinionated's Kate Higgins talks favorite work]( Kate Higgins, chief growth officer of Opinionated, talks about creative inspirations and favorite work. Higgins explains why "Identity Theft" for Citi is one of her favorite creative projects and why she's proud of the campaign for New Belgium Brewery's Voodoo Ranger. Full Story: [Muse by Clio]( (3/19) [LinkedIn]( [X]( [Facebook]( [Email]( [] [What does it take to be group creative director?]( Agency leaders share their thoughts on what makes a good group creative director, a role that requires leadership and the ability to pitch in on creative work. "It's a player-coach role. It's client relationships, but it's also pushing the work," says BarkleyOKRP's Tom O'Keefe, while 72andSunny's Nate Virnig says, "It's a great opportunity to be a bridge between the creative and executive branch, both on agency and client side." Full Story: [Adweek]( (3/19) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [The Proof is Out There: Discover True Buyer-Level Intent Data]( - [Unlocking The Potential of ChatGPT]( - [7 Mistakes to Avoid When You Set New Years Goals for 2024]( - [What To Do When Stress Gets the Best of You]( - [The Future of AI in Technology]( [] Agency News [] [Gale wins creative, media AOR for Fogo de Chão]( Gale won creative and media agency record for Brazilian restaurant chain Fogo de Chão. "We are proud to join forces with Fogo de Chão in their commitment to elevating the brand while evolving their guest's dining experience," said Gale CEO Brad Simms. Full Story: [Adweek]( (3/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [Joe Maglio, CEO of McKinney, also becomes Barbarian CEO]( Adweek (3/19) [] - [Ogilvy One elevates Kent Wertime to global CEO]( MediaPost Communications (free registration) (3/19) [] Media & Technology Trends [] [Disney enlists leading DSPs for programmatic platform]( Google's DV 360 and The Trade Desk have signed on as initial partners of the Disney Real-Time Ad Exchange (DRAX) Direct programmatic ad sales platform to combine streaming ad inventory across Hulu and Disney+. Disney says advertisers will benefit from improved audience match rates, clean room technology and other capabilities, and notes it still plans to work with supply-side platforms. Full Story: [Digiday (tiered subscription model)]( (3/20), [Next TV]( (3/20), [MediaPost Communications (free registration)]( (3/20) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration open for 4A's Advancing Talent 2024: March 28]( [Registration open for 4A's Advancing Talent 2024: March 28]( (4A's) Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. 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