Kristen Cavallo announces departure from advertising

Le Pub, Barilla tap Marie Kondo for "Secondhand Boxes" | Arnold shows how PNC Bank is "Brilliantly Boring" | VML NY, Lean Cuisine surprise shoppers with Regina Hall Created for {EMAIL} | [Web Version]( March 19, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Le Pub, Barilla tap Marie Kondo for "Secondhand Boxes"]( [Le Pub, Barilla tap Marie Kondo for "Secondhand Boxes"]( (Barilla/YouTube) Le Pub created a 90-second "Secondhand Box" spot for Barilla that stars Marie Kondo and was released Monday to coincide with Global Recycling Day. The spot, supported by influencer collaborations, shows Kondo teaching folding techniques that enable her to use empty Barilla pasta boxes to package clothes to be sold on a secondhand platform. Full Story: [Ad Age (tiered subscription model)]( (3/18), [MediaPost Communications (free registration)]( (3/18), [Adweek]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [Arnold shows how PNC Bank is "Brilliantly Boring"]( [Arnold shows how PNC Bank is "Brilliantly Boring"]( (PNC/YouTube) Arnold's debut campaign for PNC Bank, "Brilliantly Boring since 1865," stars actor Chris Diamantopoulos from "Silicon Valley" and is running across TV, digital, social, print, audio and out of home with media managed by Havas Media. A 60-second "Boring is Essential" spot features Diamantopoulos showing how PNC's quest to be brilliantly boring with people's money enables them to live lives that are anything but. Full Story: [The Drum (free registration)]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [VML NY, Lean Cuisine surprise shoppers with Regina Hall]( [VML NY, Lean Cuisine surprise shoppers with Regina Hall]( (Lean Cuisine/Instagram) VML New York's humorous "You Have Good Taste" campaign for Lean Cuisine shows women being surprised in the freezer aisle by the voice of actor Regina Hall after she compliments them for selecting the brand's meals. The push is running across TV and the brand's social and digital channels. Full Story: [The Drum (free registration)]( (3/18), [Marketing Dive]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [How Pereira O'Dell restructured for growth]( Mona Munayyer Gonzalez, chief growth officer at Pereira O'Dell, talks about how the agency's move last year to blend its talent, new business and PR teams is spurring growth, including seven new clients signed since the start of 2024. "We are relentlessly focused on defining [growth] as growth of the people and growth of the business. They are co-pilots in the same plane," Munayyer Gonzalez says. Full Story: [Adweek]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] [Schaaf Creative's Kendra Schaaf talks favorite work]( [Schaaf Creative's Kendra Schaaf talks favorite work]( Schaaf (Schaaf/PRNewswire) Kendra Schaaf, founder and CEO of Schaaf Creative Consultancy, talks about creative inspirations, such as Skittles' "Leak" and "Secret Formula" by Coca-Cola. Schaaf also says how she's helping the next generation of creatives, explaining that the agency "is clear on what it is, has defined values, products and expectations ... this strong framework gives creatives space to create." Full Story: [Muse by Clio]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [Kristen Cavallo announces departure from advertising]( Kristen Cavallo announces departure from advertising Cavallo (MullenLowe) Kristen Cavallo is ending her 30-year advertising career and retiring as global CEO of MullenLowe, choosing to devote her time instead to social activism and politics. Cavallo will still act as an advisor for MullenLowe and The Martin Agency, while the global CEO role for MullenLowe will be filled by Alex Leikikh, chairman of the agency and executive vice president of IPG. Full Story: [Ad Age (tiered subscription model)]( (3/19), [MediaPost Communications (free registration)]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] - [McCann shuts down 215 McCann]( Adweek (3/19) [] - [Elaine Cox departs 72andSunny to join Saatchi & Saatchi]( Campaign US (tiered subscription model) (3/18) [] Media & Technology Trends [] [Privacy Sandbox trials to offer look into ad price stability]( Adform, Criteo and Magnite are among the adtech companies testing Google's Privacy Sandbox auction mechanics, focusing on Protected Audiences, Topics and the Attribution Reporting APIs. The insights will, in part, gauge price stability for publishers and advertisers. Full Story: [Digiday (tiered subscription model)]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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