Martin Sorrell on how AI will change agencies

BBDO L.A., AT&T get "Connected to Madness" | TBWA\Chiat\Day, Jack in the Box prank brand haters | RPA powers a "Honda Dream Generator" with AI Created for {EMAIL} | [Web Version]( March 18, 2024 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [X]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO L.A., AT&T get "Connected to Madness"]( [BBDO L.A., AT&T get "Connected to Madness"]( (AT&T/YouTube) BBDO Los Angeles created a "Connected to Madness" campaign for AT&T that includes six national ads featuring NBA and WNBA stars running during March Madness, supported by social and digital content with input from Critical Mass. One spot shows Chet Holmgren and Shai Gilgeous-Alexander, Oklahoma City Thunder teammates, realizing that AT&T understands "What a Pro Wants," which prompts them to break into their own version of "What a Girl Wants" by Christina Aguilera. Full Story: [Ad Age (tiered subscription model)]( (3/15), [Fast Company (tiered subscription model)]( (3/18) [LinkedIn]( [X]( [Facebook]( [Email]( [] Creative [] [TBWA\Chiat\Day, Jack in the Box prank brand haters]( [TBWA\Chiat\Day, Jack in the Box prank brand haters]( (Jack in the Box/YouTube) TBWA\Chiat\Day L.A. created a "Smash the Haters" spot for Jack in the Box, which shows real people who slammed the brand on social media taking part in a fast-food taste test. The ad shows people being surprised by the brand's Jack Box mascot after they've raved about the new Smashed Jack burger. Small Girls PR is supporting the push, which includes out-of-home content and social media outreach. Full Story: [Muse by Clio]( (3/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [RPA powers a "Honda Dream Generator" with AI]( RPA powers a "Honda Dream Generator" with AI (American Honda Motor Co.) RPA, with Amazon Ad's Brand Innovation Lab and 1stAveMachine, unveiled a "[Honda Dream Generator](" that allows Amazon users to create their own two-minute video featuring the automaker's Prologue SUV. The activation, powered by generative AI, enables users to choose criteria for their video, such as the passengers, a setting for the adventure and items to pack, and the videos can be played on any device with Amazon, including Fire TVs. Full Story: [MediaPost Communications (free registration)]( (3/15), [Ad Age (tiered subscription model)]( (3/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Agency Insider [] [Martin Sorrell on how AI will change agencies]( Martin Sorrell, executive chairman at S4 Capital, spoke at a recent event about how AI will affect the agency landscape, including algorithms replacing media and planning buyers and the technology's ability to speed up creative work. "I think for the very small it's going to get tougher. The mid-sized and the large-sized are where the opportunity is, but for the large-sized, the model is going to have to change quite drastically," Sorrell said. Full Story: [Campaign Asia (free registration)]( (3/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] [CultHealth's Jenn Ng talks favorite work]( Jenn Ng, senior vice president and group creative director at CultHealth, talks about creative inspirations and favorite work. Ng explains why she admires "David's Unusables," and why the "[ABC's of Survival](" was one of her favorite projects, noting, "In the wake of tragic racial events during the summer of 2020, [Black, indigenous and people of color] parents needed a tool to guide them in having the talk with their kids." Full Story: [Muse by Clio]( (3/14) [LinkedIn]( [X]( [Facebook]( [Email]( Free eBooks and Resources Free eBooks and resources brought to you by our sponsors - [Nonverbal Communications Skills -- The 10 Skills You Need to Learn]( - [70+ Excel Keyboard Shortcuts for Windows (Free Cheat Sheet)]( - [Best Practices for Email Etiquette]( - [11 Habits That Will Give You A Complete And Successful Life]( - [Creating Positive Habits - The Ultimate Guide]( [] Agency News [] [W+K NY takes over from DDB for McDonald's Happy Meals]( McDonald's shifted its Happy Meals US creative account from Omnicom's DDB to Wieden+Kennedy New York. "WKNY has been instrumental in elevating our marketing work and propelling our business forward through creative excellence," the brand said in a statement. Full Story: [Ad Age (tiered subscription model)]( (3/15) [LinkedIn]( [X]( [Facebook]( [Email]( [] Media & Technology Trends [] [Is TikTok losing some mojo?]( Competition from Instagram Reels, churn that is keeping US user numbers stagnant and Universal Music Group's decision to pull its songs from videos present significant obstacles for TikTok even without the threat of a legislative ban. Many users have also reacted badly to TikTok's new Shop feature, saying that it clutters up the app. Full Story: [The Wall Street Journal]( (3/17) [LinkedIn]( [X]( [Facebook]( [Email]( [] 4A's News [] [Registration open for 4A's Advancing Talent 2024: March 28]( [Registration open for 4A's Advancing Talent 2024: March 28]( (4A's) Attention talent specialists, HR decision-makers, managers and mentors! Unlock the key to exceptional work by tapping into your most valuable resource: your team! Gain insights during this [March 28 virtual event]( on how to eliminate the barriers that limit human potential and in the process, inspire your employees to deliver excellence. Take advantage of the [special member pricing]( and 5-block tickets. [LinkedIn]( [X]( [Facebook]( [Email]( [] [4A's Crash Courses: Navigate the Nuances of AI]( Tackle the complexities of AI with the right balance of confidence and caution. We've curated content that covers a wide range of topics in this self-paced crash course, including how agencies are harnessing AI's power, opportunities, legal considerations, tools and risks. [Start learning](. [LinkedIn]( [X]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [BBDO, AICP show Van Gogh, Kahlo get creative feedback]( Ad Age (tiered subscription model) [] - [And Ad Age's 2024 Agency A-List winners are …]( Ad Age (tiered subscription model) [] - [Uncommon, SiriusXM portray "A Life in Sound"]( Ad Age (tiered subscription model) [] - [Are agencies underselling creativity?]( Ad Age (tiered subscription model) [] - [Studio X, Jon Hamm show Minute Maid "Sells Itself"]( Adweek Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I'm all about growing the women's game, and I'm glad I've given something that little girls can scream about at the top of their lungs. [Caitlin Clark](, college basketball player, NCAA Division I all-time leading scorer across men's and women's basketball March is Women's History Month [LinkedIn]( [X]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) [SmartBrief Future]( Copyright © 2024 SmartBrief. All Rights Reserved. A division of Future US LLC Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.