AMV BBDO London spotlights Compton Cowboys for Guinness

AMV BBDO London spotlights Compton Cowboys for Guinness | Carmichael Lynch shows how Jack Link's fuels NFL players, a Sasquatch | A glass of milk looks for its perfect match Created for {EMAIL} | [Web Version]( September 21, 2017 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [AMV BBDO London spotlights Compton Cowboys for Guinness]( [AMV BBDO London spotlights Compton Cowboys for Guinness]( Click to watch video (GuinnessEurope/YouTube) AMV BBDO London's new spot for Guinness tells the story of the Compton Cowboys, young men from South Central Los Angeles who have escaped violence by turning their attention to caring for horses. The ad, directed by Henry-Alex Rubin, shows them riding their steeds through the streets of South Central, demonstrating to others a different path in life. [Adweek]( (9/20), [The Drum (Scotland)]( (9/18), [Advertising Age]( (9/18) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( How-to guide: Writing the creative agency brief When it comes to the brief, recent StratFest speaker Merry Baskin would remind you it's important "to write for your brief's audience—the creative team, not the client, and not the consumer." Refresh your skills and approach to make your next brief even more effective. [Download the guide](. ADVERTISEMENT [] Creative [] [Carmichael Lynch shows how Jack Link's fuels NFL players, a Sasquatch]( Carmichael Lynch has brought back the NFL's Clay Matthews and Odell Beckham Jr. and a Sasquatch for two new humorous TV and digital spots to tout Jack Link's beef jerky. The spots are running across ESPN, NFL Network, TNT, FX and MTV, and the campaign includes additional 15-second ads. [Adweek]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [A glass of milk looks for its perfect match]( [A glass of milk looks for its perfect match]( Click to watch video (California Milk Processor Board/YouTube) The California Milk Processor Board's new "Got Milk?" spot from 20-year agency partner Goodby Silverstein & Partners features a glass of milk being wooed by a host of suitors, including a sushi roll, a doughnut and a hot dog. The campaign also includes print ads and a social media push to encourage consumers to share their own perfect milk and food pairings. [The Drum (Scotland)]( (9/19), [Adweek]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency Insider [] [A review of the ads that changed the face of advertising]( Campaign US' celebration of the 4A's 100th birthday continues with a look at the 10 most groundbreaking ads over the past 100 years. Featured ads include Doyle Dane Bernbach's "Daisy" spot for Lyndon Johnson's 1964 presidential campaign, Chiat/Day's "1984" ad for Apple and McCann Erickson's "Hilltop" ad for Coca-Cola. [Campaign US (free registration)]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] [When should advertisers show their political or social hand?]( Whether or not to take a social or political stand in today's tumultuous world is one of the biggest dilemmas that advertisers face, writes JWT Atlanta's Vann Graves. He advises brands should stay neutral until it becomes incongruous with their values, show honest depictions of society and help consumers take meaningful action if it aligns with brand objectives. [The Drum (Scotland)]( (9/20) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Agency News [] [Mitsubishi names BSSP as AOR]( Mitsubishi has chosen Butler Shine Stern & Partners as its creative, digital and social agency of record after a review. The automaker invested $86.9 million in measured media in 2016, per Kantar Media, and intends to boost its marketing spend to tout the Eclipse Cross and hybrid version of the Outlander. [Advertising Age]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Google+]( [Email]( [] Media & Technology Trends [] [Facebook boosts ad placement transparency, brand safety]( Facebook boosts ad placement transparency, brand safety (Ted Aljibe/Getty Images) Facebook is tackling brand safety concerns for its 5 million advertisers by introducing new measures that will prevent ads from being shown inside "fake" or objectionable content, and has teamed with independent verification companies, such as Integral Ad Science and DoubleVerify. Advertisers will be able to "blacklist" individual publishers or types of content from their media buys and will receive post-campaign reports that detail where ads appeared. 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