How we generated 1,600 more leads for our client (4,170% increase)

— This simple edit drove over 1,600 more leads for our client in the hair removal industry (that's a +4,170% increase!)  Here's the full story: Profit margins were initially healthy for laser hair removal, but that led to fierce competition. Some players, in an effort to make a few quick bucks, began the race to the bottom by slashing prices and offering “daily deals.” At the same time, the topic of hair removal is sensitive. Many users don’t want anyone to know that they need or use such services. That means it’s hard to get detailed, truthful opinions about what works, what annoys users, and how to outperform the competition. That's why our team analyzed months of call-center data to identify as many objections as possible. Then we took those objections, prioritized them in terms of effect on business, and developed test ideas around new content. For example, our research discovered: It used to be that Dad took photographs with the family camera, a few at a time on special occasions. Now more than 1,000,000,000,000 photos are taken every year. Yup, a trillion. That’s also roughly the number of times people can feel self-conscious about how they look, and unwanted hair is a big part of that anxiety. Notice how this realistic scenario is more impactful? Tapping into the hidden psychology of why someone would want laser hair removal is why we were able to deliver a big increase in leads. This involved: ​ - Conducting on-site surveys and email surveys, to capture as much information as we could from those customers that were willing to share their anonymous thoughts.  - "Mystery shopping": That means dealing with the call center, receptionist, clinic staff, seeing the facilities, and experiencing the service. It’s time-consuming but incredibly useful in terms of generating ideas for potential improvements to test.  - And of course, analyzing months of call-center data to identify as many objections as possible. But I understand if this is a lot to tackle right now. It’s okay if you don’t know how to run growth-focused, data-driven content research. (Or if your in-house marketing team doesn’t have the bandwidth.) My team is ready to help. If you’re ready to improve the performance of your ads and offers, then click below to schedule a free consultation with my team to reach your goals.  [Schedule a Free Consultation]( -Eric [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137