The secret to high-converting landing pages is...

After 10+ years of testing, the secret is this ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Data. Not design — not copy. You need a data-driven approach to how you’re optimizing your landing pages. Otherwise, you’re taking a shot in the dark as to why your pages aren’t high-converting. It’s the difference between making a tweak and knowing it will have a positive impact. Or simply editing a couple of random things and hoping for the best. So how can you implement a data-driven approach? Two ways. Let’s start with option #1:  Measure what can be measured, and make measurable what can not be measured. - Galileo The first way is to take Galileo’s advice (unexpected, right?) and start tracking. Go through all your pages — set up Google Analytics — and do the analysis yourself. You’ll quickly find that different pages tell different stories with your data. For example:  - Your new visitors are not subscribing to your email list because you don’t have a landing page that describes your brand, background, and services.  - Your existing leads are not buying your new products because you don’t have a landing page only for those people that show everything about your new offer.  - Or you’re launching multiple products and want past customers to try them, but after the purchase, you’re not sending cross-selling emails. Once you start digging through the data, it can be exciting and scary. Exciting because of all the possibilities to generate more revenue. But scary because the workload continues to grow with every new data-driven idea. Now here’s the best news. With option #2, you can spend as little as a few minutes per week on your data. The rest of your time can be spent on other high-leverage business activities. And you’ll be able to relax knowing your pages are converting better than before. This second approach is one that’s easy to emulate. So if you’ve ever thought, I wish I could have high-converting landing pages without doing all the work myself… then check this out.  My digital agency, Single Grain, will put together a FREE plan for your business that includes how to optimize your landing page It’s a free marketing plan modeled after all our successful high-converting landing pages and tailor-made for your business. Our learnings come from 10+ years of...  - Web design and landing page audits - Clear and actionable CTAs (call to action) - Conversion rate-optimized and SEO-friendly copywriting - A/B testing on all landing page elements - Lead-generation form optimization - Page load speed optimization - Mobile-friendly and website design responsiveness And you’ll discover how to apply our learnings for your unique business needs in a way that has more sales and leads “flowing” into your business automatically… Learnings, that we have gathered from working with clients like Uber, Crunchbase, Amazon, Nasdaq, and Intuit. Bottom line? If you put a lot of effort and money into building a landing page for your new product, but your search traffic is near zero… If you’re driving plenty of traffic to your landing page, but you’re not seeing the conversion rates you’d like to… Or if your landing page looks great, but you’ve got too many CTAs that make the next action unclear for prospects… [Click here to request a free landing page marketing plan.]( To your growth, Eric Siu P.S. Hear from our clients why they love working with us: “Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.” — Jacqueline Foster Demand Generation Marketing, Lever.co “We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.” — Kim Cooper Director of Marketing, Amazon Alexa "The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.” — Yaniv Masjedi CMO, Nextiva Chances are, you’re sitting on data that can help you optimize your landing pages, convert more visitors into lifelong customers, and scale faster. [Get your free plan here](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137