Growth Weekly: 5 Ways to Boost Your PPC Ads with AI

Leveling Up Goes Live Next Wednesday ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Dear Growth Weekly subscribers, Growth Weekly turns into Leveling Up next Wednesday! Leveling Up builds on everything you already love about this newsletter:  - More curated links - A better in-email reading experience - And exclusive deals and partnership offers You don’t have to do anything to start receiving Leveling Up. It will hit your inbox next Wednesday morning, just like usual. We can't wait to start this new journey with you. To your success, Eric Siu How to Grow Your Business Faster  - Tell us about your business [here]( - We will work with you to hit your growth goals - Past clients have increased revenue by over 400%. Courtesy of [Ari Murray](  What’s New in Marketing This Week:  - [What Downturn? In Real Terms, Ad Spending Is Doing Just Fine](. The latest forecasts and financial updates are in and one thing is clear for ad spending this year: It isn’t speeding up but it isn’t slowing down much either. This is what a correction looks like. In fact, advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022.  - [Google’s April 2023 reviews update was more volatile than the previous product reviews update, data providers say](. The April 2023 reviews update created more volatility in Google’s search results than past versions of the update, including the February 2023 product reviews update, according to Semrush and Rank Ranger data.  - [Newfronts Trends to Watch—AI, Measurement Upheaval and Streaming Sports Investment](. IAB NewFronts next week will surely be taken over by talk of economic uncertainty, a possible TikTok ban and emerging AI capabilities. And what is already apparent, it's shaping up to be a buyer’s market, with advertisers demanding more flexibility on their ad buys on social platforms and streaming TV.   [How Top Performing Marketers Build High-Performance Organizations]( In this episode of Marketing School, Eric Siu and Neil Patel discuss the successful collaboration between Jack in the Box and Mint Mobile and share insights on how to attract top-performing marketers. Tune in to learn: - How Jack in the Box & Mint Mobile shake things up - Why the collab is a smart move for Mint Mobile - How to build an organization of top-performing marketers - Steps to building an organization of top-performing marketers - The importance of checking in regularly with the high performers on your team - What you can learn from the best newsletter businesses - The biggest marketing lessons we learned from the newsletter business - The benefit of owning your own monetization vehicles [Watch the full episode here](.   [5 Ways to Use AI to Make Your PPC Ads More Effective]( Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable. It’s also likely you’re looking to increase that budget. That’s for a good reason: 82 percent of agencies and 79 percent of brands say PPC is a huge driver for their business, according to research from Hanapin Marketing. Amplifying your PPC spending is probably a good move, given that the industry average return on Google PPC ads is nearly 2:1. Even so, how can you increase the odds that you’ll get the most out of every click from a user and every dollar you spend on PPC advertising? Taking advantage of artificial intelligence (AI)-powered tools is one way to increase the payout on your PPC ads. Even better, it could help you spend less time doing it. Invoca shares five ways AI can make your PPC advertising more effective and efficient.  [Read the whole article here](.     [Lead Generation Case Study: 7 Examples of Success]( Case studies are one of the most important lead-generation strategies. A good case study proves not only a marketing company’s success but also zones in on the strategies used to identify leads, and customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners? In this post, we’ll go over seven effective lead generation campaign case studies, the strategies involved, and the results that the brands received.  [Read entire article here](.  BONUS: [Dan Koe]( reveals how he hunts for viral ideas with a simple 5-minute reading habit.  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. Plenty of companies are looking for YOU (if you have the right qualifications, of course). Here are the top 3 job listings this week in marketing:  - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)  - Sr. Direct Response Email Copywriter (Growth Tools). Remote | F/T | Growth Tools is looking for a Senior Direct Response Email Copywriter that would love nothing more than to write emails and sales letters focused on online coaches. For 10 years Bryan the owner and Will have written every sales letter and email. Millions of lines of copy. And it's time to get fresh eyes and a fresh owner of this sales channel. (Full job description [here](.)  - Chief Revenue Officer (Toggl). Remote | F/T | In this role, you will work alongside the CEO, CTO, CPO, COO, Head of Marketing, Head of Sales, Head of Customer Success and other team members to execute on strategic plans, ensuring that communication and information sharing run smoothly between departments, and thinking forward to serving new customer segments. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137