Growth Weekly: Walt Disney’s Secret to Success

Plus more Leveling Up news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Dear Growth Weekly subscribers, We'll begin sending our new Leveling Up newsletter soon. Leveling Up will help take your business to the next level - same great weekly content, but even great-ER. And don't worry, you will still receive Growth Weekly until we transition completely to Leveling Up — we'll keep you updated when that happens. To your success, Eric Siu Do You Want to Grow Your Business?  - Tell us about your business [here]( - We will work with you to hit your growth goals - Past clients have increased revenue by over 400%. Courtesy of [Ari Murray](  What’s New in Marketing This Week:  - [Elon Musk Targets Smaller Advertisers by Forcing Them to Pay For Verification to Run Ads on Twitter](. On Friday, April 21, Twitter sent an email to advertisers stating that from today, advertisers accounts “must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter.” Twitter CEO Elon Musk is now forcing advertisers that don’t meet a certain spend threshold to pay for verification to run ads on the platform, sending marketers into chaos without time to prepare.  - [4 New Google Analytics 4 Home Page Features](. Google has announced four new enhancements for the GA4 homepage: a new welcome tutorial, a new banner along the top of the Home page,  improvements to the Suggested for you section, dismiss suggestions, insights, and more.  - [Gen Z Among Consumers Most Likely to Keep Buying During the Economic Downturn: Datacenter Weekly](. Performance marketing company Wunderkind gave Datacenter Weekly an exclusive first look at its new study titled “The Industry Pulse: Consumer Spending During Economic Uncertainty,” based on a survey of 500 consumers in the U.S. (An additional 500 consumers were surveyed in the U.K., but we’re focusing on the U.S. portion of the study.)   [The Important Business Lesson Behind Walt Disney’s 300 Rejections]( In this episode of Leveling Up, Eric Siu talks about the lesson behind Walt Disney’s multiple rejections before getting approval for Mickey Mouse. Tune in to learn: - What defines you as an entrepreneur - The secret behind every business success - How Walt Disney reacted to failure (and what you can learn from it) [Watch the full clip here](.   [How to Create a Guide That Is Optimized, Useful and Comprehensive]( Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. When your audience encounters your guide at the right place and time, it can be life-changing. Your guide may be the cornerstone or the turning point in their experience of a particular topic. You could teach them valuable skills, introduce them to a vital concept, expand their knowledge, or help them understand a complex subject. As you’d imagine, a good guide can help build a strong trust between a person and a brand. And trust contributes to the customer experience. It can eventually translate to profitable action like converting a casual reader into a subscribed follower or turning a fan into a customer. That’s why it’s time to learn how to create optimized, useful, and comprehensive guides – so you, too, can build trust with your audience through high-quality content. [Read the whole article here](.     [The Power of Guest Blogging (And How to Get Started!)]( When you’re already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape, guest posting remains a trusted technique for marketers and bloggers. Gregory Ciotti used guest blogging to acquire over 36,000 new email subscribers, while Brian Harris used a guest post to kickstart a business that now earns him more than $15,000 each month. So, why is guest posting so effective? And, more to the point, how do you unlock the real power of guest blogging? In this article (which is a guest post!), we will discover the secrets of successful guest blogging so you can learn how to grow your brand or business with a guest post strategy. [Read entire article here](.  BONUS: [Chase Dimond]( reveals 3 ChatGPT prompts to create click-worthy subject lines.  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. Plenty of companies are looking for YOU (if you have the right qualifications, of course). Here are the top 3 job listings this week in marketing:  - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)  - Vice President of Marketing (Jetpack Workflow). Remote | F/T | You have marketing heroes, whether it's Gene Schwartz, David Oligvy, John Caples, or the modern day magicians behind Salesforce or HubSpot (Your friends find it odd that you know the full names of marketing legends). You have a secret inbox where you sign up for marketing campaigns, and buy things (your partner tells you you need to stop) just to feel the experience. In other words, you love the art and science of marketing.. (Full job description [here](.)  - Account Executive (Givebutter). Remote | F/T | As an Account Executive, you will be an integral team member helping thousands of nonprofits each year navigate how to fundraise more and for FREE with Givebutter. You will work closely with the entire sales team to ensure inbound efforts are seamless and profitable. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137