Growth Weekly: Introducing TikTok's Newest Competitor

This app is ready for massive growth ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover the latest uses of AI creative tools for branding, reputation management, how to outsource your link-building efforts – what’s new in marketing this week – and new job listings!  Get a Free Marketing Plan from Single Grain  - Fill out our 1-minute questionnaire [here](. - We will create a detailed plan to hit your growth goals - Everything is yours to keep. 100% free.  Courtesy of [The Marketing Millennials](  What’s New in Marketing This Week:  - [What Marketers Need to Know About ByteDance-Owned LEMON8 — And Its Link to TikTok](. Chances are you’ve not heard of Lemon8. The ByteDance-owned Instagram alternative has kept a low profile since it launched in Japan in 2020. But the name won’t be unrecognizable for too much longer. Not when Lemon8 is getting ready to officially launch in the U.S. later this year. Worried about missing out? Don’t worry. Digiday has done the hard work for you. What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama, and much more.  - [A Third of Marketers Not Offered Upskilling Opportunities](. More than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses. Just 4.4% say the reason for feeling they don’t have the right skills is because they have a niche or industry-specific skillset already, while 2.7% say they lack social media skills, and 0.9% say it’s because of a lack of content creation skills.  - [How AI is Infiltrating Influencer Marketing](. Artificial intelligence technology is quickly permeating every retail industry sector — including the world of influencer marketing. While some of these concerns are likely years away, they’re something to consider for retail brands that are building out their influencer marketing programs. Krishna Subramanian, co-founder and CEO of Captiv8, an end-to-end influencer marketing platform that facilitates campaigns for companies like Walmart and KraftHeinz, says that as these technologies advance, “brands have to exercise a degree of control over these partnerships.”   [Smart Marketing with AI Tools: The Secret to Catapulting Your Growth]( In this episode of Leveling Up, Eric Siu reveals new ways to improve your branding efforts with the latest AI tools. Tune in to learn: - How AI image generators can help you market your brand easier - Why Midjourney.com is one of the ideal tools for creatives - How to overcome writer’s block with Jasper.ai - Why if you have a podcast channel, Descript.com is the tool you’ll need [Watch the 2-minute episode here](.     [SEO & Reputation Management: An In-Depth Guide]( All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your website as your billboards contribute to the picture painted when a customer considers your product or service. Sometimes, however, your brand might receive negative press or reviews that can alter how it is seen. If potential customers want to know if your business is reputable, they will likely search for you online. That’s why SEO is crucial in shaping and controlling your brand narrative in the SERPs. Here is a guide with essential tips for using SEO to manage your online reputation. [Read the whole article here](.     [Why You Should Outsource Link Building to Boost Your SEO Efforts]( Andrey Lipattsev, Search Quality Senior Strategist at Google, confirmed that backlinks are one of the most vital ranking factors that Google uses to rank a website in organic SERPs. But there’s a problem. Link building is a complex and tedious SEO activity that requires expertise and time. 41% of SEO experts believe link building is the most challenging part of search engine optimization. Besides being challenging, link building also needs to be done cautiously because Google penalizes unnatural inbound links. Paid links, user-generated spammy links, or PBN (private blog network) links are some that lead to Google penalties. This guide will cover the significant benefits of outsourcing your link-building and how to choose the best link-building agency. [Read entire article here](.  BONUS: Harry from [Marketingexamples.com]( reveals how to create a unique, valuable call to action (CTA). This handy image breaks it down for you.  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. Plenty of companies are looking for YOU (if you have the right qualifications, of course). Here are the top 3 job listings this week in marketing:  - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)  - Director of Growth (Airdev). Remote | F/T | Airdev values a mix of hard and soft skills and alignment with our core values in all of our people. Some specific qualities for this role include: broad marketing experience, entrepreneurial mindset, and excellence in writing  (Full job description [here](.)  - Sr. SEO Strategist (Ellipsis). Remote (UK/EU) | F/T | You’ll need to love solving marketing problems, developing winning SEO strategies for clients, and writing these up into an actionable format, as well as driving implementation where necessary. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137