Behind the scenes of a private creator event that I attended...

Hey, I was at a private content creator's event last week with people that have millions of subs on different channels. 8M on YouTube, 1.6M on Twitter, etc. Here's what I learned: - Everyone has a funnel, I know someone that uses their TikTok to drive traffic to their Instagram to then push them to a phone call where a high ticket course is sold. He does over $20M a year and has no employees. - People also funnel traffic through Twitter. One OF creator does around $1M a year by herself and posts her content to Twitter and then puts a link to her OF in the comments. No judgment on my end, it's her business and it works for her. By the way, the last two creators have 0 employees. - Most YouTubers struggle with figuring out to monetize beyond ads or selling merch. Someone might have 20M TikTok followers and still be broke. Ideally, promote other products, and then once you see what performs, work towards building your own products for maximum profitability. - Most of them seem to feel like they're on the hamster wheel of content creation. I believe that most content creators would best be served by being the 'promoter' while having an 'integrator' run the business side of things. It's why MrBeast's manager Reed Duchscher raised money to help creators. Creators drive the traffic while the operators figure out scalable monetization models. At the end of the day, it's still new in the creator economy and I highly encourage you to figure out how you can partner with these creators if you don't want to become a creator yourself because I believe more of the attention will continue to accrue to creators as it becomes more accepted as a 'real job'. If you want to get into rooms like this, well, I have a mastermind for founders. In fact, one of the members was the one that threw this creator event. If you want to learn more about it, you can apply (limited spots): [Click to learn more]( Have a great day, Eric To make sure you keep getting these emails, please add eric@singlegrain.com to your address book or whitelist us. Want out of the loop? [Unsubscribe](. Our postal address: 2121 Biscayne Blvd #1184 Miami, FL 33137