Who's generating $22M annually?? â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â Growth Marketing
Weekly Welcome to the digest. This week we cover unorthodox YouTube growth hacks, if itâs worth optimizing for Bing Places, and whether newsletters are actually a profitable business â plus whatâs new in marketing this week â plus plus new marketing job listings! Courtesy of [dtcnewsletter](  Whatâs New in Marketing This Week:
 - [75% of Marketers Expect to Spend More on TikTok Even as Ban Looms](. Despite security concerns and the possibility of a ban by the U.S. government, three out of four marketers expect to increase spending on TikTok in the next 12 months. A TikTok ban would have a moderate to significant impact on achieving social media marketing or advertising objectives, with 70% expecting to expand in other digital channels outside of social media in the event of a ban. As the battle over the future of TikTok intensifies, 87% of people still believe it is a viable platform for long-term marketing strategies. Â
- [In a Cookieless World, Publishers Are Embracing New Approaches to Personalized UX](. With user experience at the forefront of many publishersâ minds, the eventual deprecation of third-party cookies is bound to wreak havoc for anyone unprepared for the coming change. The problem is that they canât afford to sacrifice their ad revenue to produce a better UX, yet they need the latter to drive the former. What will see publishers through is the strategic implementation of ad tech and a bit of reimagining regarding how they approach data. Â
- [Leaders Are Ignoring the Dangers of âConfidently Incorrectâ AI: Why Itâs a Massive Problem](. Despite the incredible capabilities of generative artificial intelligence, the issues of âtrustâ and âmaking things upâ remain a huge problem. ChatGPT, a large-scale language model thatâs been fed over 300 billion words, it is prone to âhallucinations.â In the race to embrace ChatGPT, companies are blindly ignoring the dangers of âconfidently incorrect AIâ and are unaware of â or ignoring â the numerous pitfalls. Â Â [Ultimate Guide to Unorthodox YouTube Growth Hacks: Skyrocket Your Views and Subscribers]( In this episode of Leveling Up, Eric Siu explains how you can unleash your YouTube potential by using unorthodox growth hacks. Tune in to learn:
 - Why your subscriber count doesnât matter
- How you can keep your audience on the platform
- Whether you should translate your content into other languages
- How you can adapt to short-form videos (which are on the rise)Â
- How email lists can increase your YouTube engagements
- Why likes donât matter [Watch the entire 3-minute episode here](.     [Optimizing for Bing Places: Is It Worth It?]( Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries. While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Googleâs market dominance. That said, we can start taking advantage of Bingâs increasing user volume. On the local SEO side, this means turning to Bing Places to test if optimizing on that platform can help generate more local traffic. The question is: Is spending time optimizing for Bing Places worth it? If it is worth it, what optimizations will have the biggest impact on rankings? To find out, this Search Engine Land team tested optimizing some client listings on Bing and measuring the impact. One of the things they tested was whether adding keywords to the business name on Bing Places impacts rankings like it does on Google Business Profile: [Read the whole article here](.     [Are Newsletters Actually a Profitable Business?]( Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But are they really a good business? As trust in the media declines to a record low of 26%, more than 90% of Americans subscribe to at least one newsletter. Data shows that people are building significant businesses using Substack, an online platform that allows independent writers and podcasters to publish directly to their audience and get paid through subscriptions. Popular newsletters on this platform, like âLetters from an American,â âThe Fifth Columnâ and âUnreported Truths,â and mainly monetizing through subscriptions, most of which are in the neighborhood of $5-10 per month. Newsletters can be monetized through various methods, such as subscriptions, ads, and selling products or services â as long as you provide value to your subscribers. [Read entire article here](.
 BONUS: [SEO vs PPC](: which should you invest in? This handy infographic breaks it down for you. (Click the link to see the entire image.)  Whoâs Hiring: Top Jobs in Marketing
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Recession, resmession. There are plenty of companies looking for YOU (if you have the right qualifications, of course).Â
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Here are the top 3 job listings this week in marketing:
 - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)
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- Product Marketing Manager, Consumer (Pinterest). Remote | F/T | 5+ years experience in consumer product marketing, data-driven user segmentation, growth experiments and funnel analysis. (Full job description [here](.)
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- Head of Growth (Athena). Remote | F/T | Lead and scale growth at Athena, via referrals, partnerships, direct marketing and paid. Must work with minimal support as you will be a one-person growth team at first. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this weekâs newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips
- Subscribe to the [Leveling Up YouTube channel](
- Interested in Web3? Donât miss our new [Creators of Web3 podcast](
- Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe](
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