Growth Weekly: The fastest way to increase your email open rates

First impressions matter! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover what to do when burnout strikes and you're running out of ideas, the secrets behind three of the most-watched YouTube ads, and the fastest and easiest way to increase your email open rates – plus what’s new in marketing this week – plus plus new marketing job listings!  Courtesy of [The Marketing Millennials]([​](  What’s New in Marketing This Week:  - [Microsoft Announces Copilot: The AI-Powered Future of Office Documents](. Microsoft’S AI-powered Copilot for its Microsoft 365 apps is designed to assist people with generating documents, emails, presentations, etc.. The Copilot, powered by GPT-4 from OpenAI, will sit alongside Microsoft 365 apps much like an assistant (remember Clippy?), appearing in the sidebar as a chatbot that helps Office users generate text in documents, create PowerPoint presentations, or use features like PivotTables in Excel.  - [Spotify's Big Update Isn't just Annoying, It Misses the Point](. Once you have the new update, your Spotify mobile app will morph into a more TikTok-esque experience, with screen-filling, creator-made videos assembled in a vertical feed. More than just added inconvenience, it totally misunderstands what Spotify should be for: Listening. On social media, plenty of people are already threatening to leave Spotify for another app.  - [How Silicon Valley Bank’s Collapse Could Compound a Marketing Slowdown](. SVB was the most startup-friendly bank providing credit facilities that would traditionally not be available for early-stage organizations. But since its implosion, funding prospects for martech and ad-tech startups could slow down. The volatility of the last few days have caused investors and companies to pull back and de-risk. Brands will become much more risk averse in terms of vendor size.   [What to Do When Burnout Strikes and You're Running Out of Ideas]( In this episode of Marketing School, Neil Patel and Eric Siu discuss effective ways to overcome content burnout and reignite your creativity. Tune in to learn:  - The importance of picking topics you’re passionate about. - How to make pivots on YouTube without losing your audience. - The value of taking breaks when you need them. - Ensuring that you have the necessary systems, processes and teams in place to support you. - Understanding your strengths and knowing when to delegate. [Watch the entire 6-minute episode here](.    [Secrets Behind 3 of the Most-Watched YouTube Ads]( YouTube’s Ads Leaderboard is an annual list of the most-watched video ads of the year. In other words, millions of people actually choose to watch these ads, so it’s useful to consider what makes them so successful. While no single formula exists for a viral video ad, we can make observations about what works to inspire our own media strategies. This article provides three proven approaches to try, pulled from the latest Ads Leaderboard. For instance, here is a sample of one approach:  Anchor Your Campaign in YouTube Watch Trends. For its “Harry Potter” 20th anniversary special, HBO Max wanted to reach two distinct audiences: die-hard “Harry Potter” fans and a younger generation who were unfamiliar with the franchise. To appeal to both groups, HBO Max leaned into a powerful trend: people like watching content that makes them feel nostalgic. So the brand designed a video ad to give viewers a heartwarming, retrospective experience full of “Harry Potter” memories. YouTube proved to be an ideal home for HBO Max’s ads, since people of all ages gravitate to the platform for nostalgic content: 80% of Gen Z reported watching YouTube to feel nostalgic. By running a nostalgia-based campaign on YouTube, HBO Max could appeal to “Harry Potter” enthusiasts, while also grabbing the attention of a younger generation. [Read the whole article here](.    [The Fastest and Easiest Way to Increase Your Email Open Rates]( Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails. This post discusses the fastest and easiest way to increase your email open rate. But before that nugget, it also includes a few tips, such as: First impressions matter: When someone receives an email from you, the first thing they see is the subject line and sender name. These two elements are critical in determining whether or not the recipient will open your email. For example, the marketing team of a family hotel called SEMI Kinderhotel wanted to improve their email marketing campaigns, so they tested this strategy. They changed the email sender name from just the hotel (impersonal) to adding the head of the hotel, Michaela Sattler’s name (personal). With just that one tiny change, they saw a huge boost: a 57% increase in their open rates. [Read entire article here](.  BONUS: Here’s a handy 5-step cheat sheet for the [conversion rate optimization process](:  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. There are plenty of companies looking for YOU (if you have the right qualifications, of course).  Here are the top 3 job listings this week in marketing:  - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)  - Product Marketing Manager, Consumer (Pinterest). Remote | F/T | 5+ years experience in consumer product marketing, data-driven user segmentation, growth experiments and funnel analysis. (Full job description [here](.)  - Head of Growth (Athena). Remote | F/T | Lead and scale growth at Athena, via referrals, partnerships, direct marketing and paid. Must work with minimal support as you will be a one-person growth team at first. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137