Growth Weekly: When is it actually okay to have churn?

Is churn always a bad thing? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover when is it acceptable to have churn, how to combine AI and human input for more effective content, and 14 ways to increase your website traffic organically – plus what’s new in marketing this week – plus plus new marketing job listings!  Courtesy of [Totally Marketing]([​](  What’s New in Marketing This Week:  - [Bing, Yes That Bing, Now Has 100 Million Daily Users](. They said it couldn't be done, but Bing now has 100 million daily users. Thanks to the launch of the new Bing, users are suddenly curious to test out the ChatGPT-style features on Bing and Microsoft's web browser Edge. Compared to Google's DAU count (~ 1 billion) this may seem like small potatoes, but it’s significant growth for the search engine that was often the butt of jokes.  - [Discord Is Rolling Out New Features Powered by AI](. The messaging app originally made for gamers and now Gen Z's favorite hangout is rolling out a number of features powered by AI. Coming soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features have begun rolling out already, while others will launch in the coming weeks and months.  - [YouTube Overlay Ads Are Going Away](. Starting on April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options. Why the change? 1) Feedback from viewers who find these ads disruptive. 2) Creators often earn less revenue from overlay ads. 3) Intense competition from other video-sharing platforms such as TikTok and Instagram.   [When Is It Acceptable to Have Churn?]( Generally, people look at churn rate as a bad thing. It means that customers are leaving you: canceling a subscription, not buying from your company. In this episode of Marketing School, Neil Patel and Eric Siu talk about when it’s actually okay to have churn. Tune in to learn:  - What Eric and Neil mean by churn. - Why it’s acceptable to see high churn rates when you are starting out. - How to reduce churn, especially when you’re new. - The importance of collecting feedback when you have high churn. - How you can build a hugely successful company (like Canva) and still have high churn. - Why a tough market is another reason for having a reasonably high churn [Watch the entire 6-minute episode here](.    [How to Combine Machine and Human Input for More Effective Content in 2023]( In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. You may already have an inbox full of pitches touting AI tools as a way to quickly create more – but will machine-generated content help you get your audience’s attention? Not necessarily. Google’s position on AI-produced content is clear: “Using automation – including AI – to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.” Yet, Google acknowledges that not all AI content is spam, and AI can serve as “a critical tool to help people create great content for the web.” This CMI article explores important ways to use both AI and humans to improve your content marketing strategy effectively and sustainably. Even ChatGPT admits that content is best when both humans and AI work together! [Read the whole article here](.     [14 Ways to Increase Your Website Traffic (+ Top 10 Tools)]( Traffic. It’s the lifeblood of any website. If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. Why is website traffic monitoring so crucial? So you can improve your overall website performance, optimize your marketing budget, understand potential customers’ pathways to conversions, and compare your performance with that of your competitors. This article goes over how to check the traffic your website is getting, what entails high or low site traffic, and 14 things you can do to increase it organically, including:  - Create unique and epic content (without this step, nothing else matters) - Run a website audit - Refresh content regularly - Create free tools - Write guest posts - Use relevant branded hashtags when sharing content to social media - Host webinars and conducting personal interviews with industry experts You’ll also find a list of 10 tools to help you check and monitor your website traffic accurately. [Read entire article here](.  BONUS: This infographic is an easy-to-follow framework to [help you write powerful sales emails](, based on years of real-word sales experience (be sure to click on the link to see the entire infographic!):  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. There are plenty of companies looking for YOU (if you have the right qualifications, of course).  Here are the top 3 job listings this week in marketing:  - Sr. Paid Media Manager (Single Grain). Remote | F/T | Manage and optimize ad campaigns on Google and Facebook, develop and lead strategic presentations to clients including media strategies, QBRs, and year-in-reviews. (Full job description [here](.)  - Director of Marketing (Podia). Remote | F/T | Not your typical marketing role: Finding the bottlenecks of growth and tackling them with whatever tools you have at your disposal drive the core growth engine of the business. (Full job description [here](.)  - Head of Growth (Content at Scale). Remote | F/T | Growth hacking. Develop and build a growth marketing engine nearly from the ground up. Build and optimize landing pages and funnels. Run paid ad campaigns. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. 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