Growth Weekly: A detailed guide on using LinkedIn Ads effectively

LinkedIn Ads are perfect for B2B SaaS ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover how to get clients on LinkedIn organically, how to track user sentiment vs. user behavior, and a detailed guide on using LinkedIn Ads for B2B SaaS – plus what’s new in marketing this week – plus plus new marketing job listings! Courtesy of [The Marketing Millennials]([​](  What’s New in Marketing This Week:  - [How Supreme Court Cases Related to Google, Twitter Could Shape the Future of Content and Advertising](. As the Supreme Court considers whether Big Tech should be liable for harmful content, marketers are wondering if these cases could change the future of digital advertising. This week the court heard arguments about whether Google and Twitter should be held responsible for terrorist content that families of victims claim led to the deaths of their relatives. Due to Section 230 of the Communications Decency Act, the outcome could impact the future of free speech, content moderation and how platforms sell advertising.  - [New LinkedIn Feature to Boost Your Content Visibility](. You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why should you care? This change, while minor, is another small way to help increase the visibility of your content, which hopefully can help increase your presence on LinkedIn, expand your professional network and ultimately help grow your business.  - [What a Podcasting Industry Slowdown Means for Advertisers](. After years of exponential growth and multimillion-dollar dealmaking, podcasting is beginning to feel the crunch faced by other tech industries. Major platforms like Spotify have announced or even begun freezing budgets and laying off employees. On the other hand, podcast listening time continues to rise, as does U.S. podcast advertising revenue.   [How To Get Clients on LinkedIn Organically]( In this episode of Leveling Up, Eric Siu shows you how to take advantage of LinkedIn's organic reach in 2023. Tune in to learn:  - Why LinkedIn's organic reach is really strong right now - How to engage LinkedIn users effectively - What engagement pods are - Why consistency is the key to maximizing LinkedIn’s algorithm [Watch the entire 3-minute episode here](.   [How To Track User Sentiment vs. User Behavior in Your Content]( Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, that someone put an item in their cart but didn’t buy it. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing that a certain product might flop. This article looks at how to measure sentiment using examples from brands with successful programs, including:  - Support Ticket Analysis and Customer Calls - Company and Product Reviews - Survey Your Database of Customers and Contacts - Social Listening Tools - Brand Study - Calculate Your Net Promoter Score [Read the whole article here](.    [LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need]( If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. It’s easy to burn a lot of money quickly if:  - you aren’t a good candidate for the service - you don’t know how to use it effectively In this guide, you’ll learn everything you need to know to maximize your investment into LinkedIn Ads campaigns – including a lot of great stand-out tips, like:  Pairing Job Title targeting with an ABM list is one of my favorite combos for connecting with the right people. Just keep in mind that LinkedIn Ads campaigns are only recommended to customers with an average customer lifetime value (CLV) of $15,000 or higher, and who can invest at least $5,000 upfront for a test campaign. [Read entire article here](.  BONUS: The [best and worst times]( to send your emails in a handy infographic from Pure360 (click the link to see full image):  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. There are plenty of companies looking for YOU (if you have the right qualifications, of course).  Here are the top 3 job listings this week in marketing:  - Paid Media Manager (Single Grain). Remote | F/T | Expertise on multiple advertising platforms, 4+ years of PPC campaign management. (Full job description [here](.)  - Digital Marketing Manager - B2B (BetterUp). Remote | F/T | Create key digital marketing strategies, 5+ years in B2B digital marketing. (Full job description [here](.)  - Senior Content Marketing Manager (Planisware). F/T | Master’s in communications or journalism, 8+ years in B2B SaaS content marketing. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137