Growth Weekly: Tips to rank your podcast higher

It’s all about better content! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week it’s all about better content, as we cover key content creation strategies to skyrocket your online presence, how to rank your podcast higher with SEO, and how to create compelling content faster with the help of ChatGPT (detailed examples included) – plus what’s new in marketing this week – plus plus new marketing job listings! Courtesy of [DTCnewsletter]([​](  What’s New in Marketing This Week:  - [Twitter Blue Introduces 4,000-Character Tweets, Says Half Ads Coming Soon](. Twitter announced the ability to post 4,000-character tweets, up from 280 characters – for paid users only (although all users can read them). You will only see the first 280 characters, however, unless you click on the “Show more” link which will unfurl the full CVS receipt-like tweet.  - [Instagram Launches Broadcast Channels, a Digital Message Board for Creators](. Instagram just launched a new feature called broadcast channels, which is a "public, one-to-many messaging tool for creators to directly engage with their followers." Basically, creators can message all their followers at once in a one-way group chat. The goal is for creators to be able to "help followers stay in the know with the latest updates using text, photo, video, voice notes and polls." Broadcast channels will look like an inbox message, but you can't reply to them.  - [New Google SEO Link Best Practices](. Google has published a massively updated document on SEO link best practices. The previous version was about how to make your links crawlable, but this one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites.   [Top Content Creation Strategies for Skyrocketing Your Online Presence in 2023]( In this episode of Marketing School, Neil Patel and Eric Siu talk about different strategies and tools to level up your content in 2023. Tune in to learn:  - How pillar content can 10x your output - How Vanessa Lau repurposes her content to great effect - How to level up your content - The tool that Eric recommends when using AI to make content - How to come up with content ideas - About using exploding topics, Google Trends, and the internal search feature to guide your content - How to find amazing content ideas - Neil’s content plan for 2023 - Eric’s content plan for 2023 [Watch the entire 24-minute episode here](.   [Podcast SEO 101: How to Rank Higher]( 40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search. One way to get there is with podcast SEO. Think of it as invisible levers you can pull to boost your ranking and drive more traffic to your podcast. This HubSpot post covers how to optimize your podcast for Spotify, YouTube, and search — plus uncover how to find great topics for your next episode. For instance, a few good suggestions include:  - Always include written content for Google to index - Create a website for your podcast - Plan your episodes around specific keywords - Create playlists (like the Jay Shetty podcast) [Read the whole article here](.     [How to Use ChatGPT for Powerful Content Creation (+ Examples!)]( ChatGPT is a fantastic tool for writers because it can help you create stunning content faster. Can it replace your existing team of content writers or copywriters? 👉 NO. 👈 ChatGPT is best used as a time-saving tool. To rely on it entirely would be problematic, since the content produced by this AI-powered chatbot can be inaccurate, biased, plagiarized and outdated. This comprehensive guide walks you through writing a blog post, PPC ad copy and a cold email step by step with accompanying screenshots. For instance, the author feeds this prompt to ChapGPT to help him write effective PPC ad copy like a pro copywriter:  - Prompt: “Prepare 4 ad headlines for a business that buys and sells cars.” This is what ChatGPT returned:  These headlines needed further revisions in the way of more specific prompts. So the author created a formula to get better PPC ad headlines. Here is the prompt based on the formula:  - Prompt: “Prepare 4 ad headlines for a business that buys and sells cars. Use the number ’30 Minutes’ in the ad headline because we sell cars in less than 30 minutes. Include emotional triggers and persuade the customers to book an appointment. Start the ad with the keyword ‘sell your car’.” Here is what ChatGPT returned: As you can see, the output in the second case is much better than the first one. That's how you use ChatGPT as a writer's tool and not a replacement writer. [Read entire guide here](.  BONUS: An easy-to-apply [content creation framework]( to measure the efficacy of your content:  Who’s Hiring: Top Jobs in Marketing  Recession, resmession. There are plenty of companies looking for YOU (if you have the right qualifications, of course).  Here are the top 3 job listings this week in marketing:  - Paid Media Manager (Single Grain). Remote | F/T | Expertise on multiple advertising platforms, 4+ years of PPC campaign management. (Full job description [here](.)  - Digital Marketing Manager - B2B (BetterUp). Remote | F/T | Create key digital marketing strategies, 5+ years in B2B digital marketing. (Full job description [here](.)  - Senior Content Marketing Manager (Planisware). F/T | Master’s in communications or journalism, 8+ years in B2B SaaS content marketing. (Full job description [here](.) Reply to this email to let us know if you got one of these jobs! What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? What do you want to read more of? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137