Newsletter Subject

This overlooked ad channel = 110% higher ROAS

From

singlegrain.com

Email Address

alfredo@singlegrain.com

Sent On

Thu, Jan 5, 2023 09:00 PM

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eBay quietly gets ~37% the traffic of Amazon... ‌ ‌ ‌ ‌ ‌ �

eBay quietly gets ~37% the traffic of Amazon... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey there, Big news: eBay recently launched a new PPC ad campaign model, similar to Google Ads, called Promoted Listings Advanced (PLA). Like Google PPC, this new ad channel lets you put your product at the top of eBay search results for any keyword you want to test. Here’s what’s really cool: With an impressive 885 million monthly visitors, eBay quietly gets ~37% the traffic of Amazon. It’s a huge platform for reaching motivated buyers. So when a new e-commerce client came to us, they were open to testing eBay Ads to scale.  To launch their PLA campaign, we simply:  - Exported their top-performing keyword searches from Amazon and Google - Broke them into different ad groups (Competitor, Brand, Nonbrand) - Added additional, strategic competitor keywords And we saw fantastic results: ✅ Impressions +74% ✅ Clicks +21% ✅ Sales +12% ✅ ROAS +110% If you want to grow your e-commerce business profitably, we can help you create an effective strategy across channels. Book a chat with our team simply by clicking the button below. [Get My Free Marketing Plan]( To your growth! Alfredo Caballero [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137

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