Growth Weekly: 5 types of content that drive more traffic

Which blog posts get the best conversions? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover how to create a powerful marketing funnel (step by step!), how to use YouTube to generate organic leads, and 5 types of blog content that drive the best conversions – plus what’s new in marketing this week.  Poor [Shakespeare](, he would never survive in our ultra-optimized times… It’s all fun and games until someone loses a ranking position. Okay, on to the “serious” stuff now… [5 Types of Blog Content to Create That Will Drive Traffic & Conversions]( In this Marketing School episode, Eric Siu and Neil Patel share how to write your next blog to drive more traffic and conversions. Tune in to learn:  - How hopping on trends in your niche can get you a good amount of traffic - How to get more sales through your blog content in 2023 - How to target the right readers and consumers through keywords - Why infographics can help you with brand awareness - That people love statistics content so you should maximize it One of the types of content they mention that is great for conversions is: “Alternatives” or “versus” content We post this kind of content on the [Single Grain blog](: [Watch the entire 4-minute episode here](.  [Using YouTube to Generate Leads]( Need more qualified leads from your video content? Unlike other social networks such as Instagram, TikTok and Facebook, YouTube has something truly unique: It’s the only social platform that will promote you and pay you at the same time. Because YouTube is one of the biggest search engines on the internet, that means that any content you post there is evergreen. It can always come up again in search results—as opposed to other social networks where posts soon become outdated. What’s more, YouTube wants to serve up useful results and keep people on the platform. So when you create valuable, entertaining content, YouTube will actively promote it to your target audience…for free! In this Social Media Examiner article, you’ll discover how to use YouTube videos to generate organic leads. [Read the whole article here](. [How to Create a Powerful Marketing Funnel Step-by-Step]( The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. Make no mistake, creating a sales and marketing funnel is no easy feat. This isn’t a project you’re going to complete in one afternoon — it’s a pursuit that you’ll want to actively address as long as your company is in business. And this comprehensive guide will help you build an effective funnel. Chapters include:  - How to Build a Marketing Funnel for Your Content - Stage 1 Channels – Problem/Need Recognition (TOFU) - Stage 2 Channels – Information Search (MOFU) - Look for ‘Striking Distance’ Keywords - Stage 3 Channels – Evaluation of Alternatives (MOFU) - Stage 4 Channels – Purchase Decision (BOFU) - Qualifying Leads in Your Sales Funnel: MQLs and SQLs - Which Marketing Funnel Metrics Should I Track? ​ [Read the whole article here](.  What’s New in Marketing This Week:  Or, as I like to call it, What’s new in Google this week…  - ​[Google: Spam Update Hits Won't Be Fixed By Removal Internal Duplicate Content](. Google's John Mueller said that removing internal duplicate content and other technical issue fixes won't lead to your site recovering from a Google spam update. John said that these spam updates look more at the "actual content" than if you have technical issues or duplicate content on your site.  - [Google Search Testing Search in Video](. Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. This would enable you to search for anything that’s mentioned in a video. Simply enter a search term using the ‘Search in video’ feature and quickly find what you’re looking for.​  BONUS: Here’s an example of great [advertising](… What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137