Growth Weekly: 10 marketing strategies that ALWAYS work (even in a recession!)

10 fail-safe marketing tactics, 4 types of SEO analysis and a partridge in a pear tree ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover 10 things that always work in marketing (even in a recession!), how to sell more on Instagram with promo codes, and 4 types of SEO analysis (and how to do them step-by-step) – plus what’s new in marketing this week.  [10 Things That ALWAYS Work in Marketing Even in a Recession]( In this Marketing School video, Eric Siu and Neil Patel share five effective marketing tips that always work – even in a recession. 2023 will be challenging for all marketers, but that will just push us to think of more creative ways to improve. Tune in to learn:  - Why they recommend hosting dinners for your clients and prospects - How going live on your social platforms can get you more views - The importance of community building through small events - Ways you can benefit from attending conferences - How to leverage short-form webinars focused on value delivery [Listen to the entire 5-minute episode here](. [How to Sell More on Instagram With Promo Codes]( Want more sales from your Instagram following? Whether you want to sell directly or guide customers off-platform, Instagram has a range of tools for promoting promo codes. With the tactics below, you can highlight special offers and share discount codes with or without an ad budget. In this Social Media Examiner article, you’ll learn how to market with promo codes on Instagram in six different ways:  - Invite Customers to Access Promo Codes via Your Instagram Profile - Serve Promo Codes to Shoppers via Instagram Shops - Place Promo Codes in Organic Instagram Posts, Reels, and Stories - Deliver Promo Codes via Instagram DMs - Partner With Influencers to Reach New Audiences - Set Up an Instagram Ads Funnel [Read the whole article here](.  [4 Types of SEO Analysis & How to Do Them (Step-by-Step)]( Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. But what exactly is a search engine optimization analysis? The four most common types of SEO analysis are:  - SEO content analysis - Technical SEO analysis - Backlink profile analysis - Competitor SEO analysis In this article from SEO strategist Ryan Prior, you’ll learn how to conduct an SEO analysis and find high-impact insights as well as the best tools that will help you do the job – by yourself and without breaking the bank. [Read the whole article here](. What’s New in Marketing This Week:  - [E-E-A-T and Major Updates to Google’s Quality Rater Guidelines](. On Dec. 15, Google made significant changes to its Quality Rater Guidelines (QRG) for search, just four and a half months since its last update in July 2022. The most noticeable change is an extra E to its acronym, now making it: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).  - [Facebook Enables New Ways to Make Money & Faster Payouts](. Meta is rolling out new ways to monetize content on Facebook, along with an update that allows creators to get paid faster. It’s also enabling Stars (similar to Twitch’s Bits) on all public Facebook content, including Reels, which translate into genuine money for creators.  - [Netflix Lets Advertisers Take Their Money Back After Missing Viewership Target](s. Netflix structured its initial ad deals on a “pay on delivery” basis, in which advertisers would end up only paying for the viewers they actually reached. But the streaming service is falling short of ad-supported viewership and allowing advertisers to take their money back for ads that have yet to run. BONUS: Is this UX from your website?: What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137