Growth Weekly: 3 important Google updates

Get ready for 2023: making money with a podcast, 3 new updates from Google, and 17 effective SEO techniques ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover why you need to start a podcast right now, 3 important search engine updates from Google, and 17 effective SEO techniques to help drive more traffic in 2023 – plus what’s new in marketing this week. [You NEED to Start a Podcast in 2022 (You Can Make Millions!)]( In this video, Eric Siu – who hosts three successful podcasts – talks about why now is the best time to start your own podcast and how podcasting can help your business grow. Tune in to learn:  - The surprising level that podcast ad revenue will grow to this year - Why podcasts have a higher retention rate than other content types - Why podcasts have a good CPM - How to repurpose podcast episodes for other social media platforms - How creating a podcast can help you build relationships and strong communities - Why now is the best time to start a podcast [Listen to the entire 3-minute episode here](. [3 Important Google Updates to Understand — Whiteboard Friday]( With recent shake-ups to the Google algorithm, Lily Ray, Senior Director of SEO and Head of Organic Research at Amsive Digital, walks you through 3 of the most important types of search engine updates that can affect your SEO strategies. In this week’s episode of Moz’s Whiteboard Friday video, Lily discusses:  - Helpful content update – A new concept in the SEO space, which is a sitewide classifier that will be identifying unhelpful content. - Product reviews update – A new type of update in which Google says that if you're a website that provides product review content, you need to meet a certain criteria for content quality that they're looking for. - Core updates – These are nothing new, but the nature of them changes over time. For instance, when Google launches a core update, you often see that the types of results that are ranking will change because Google got better at understanding intent. [Read the whole article here](. [17 Effective SEO Techniques to Drive Organic Traffic in 2023]( Have you ever felt like SEO is a moving target? Google makes hundreds of changes to their algorithm throughout the year, which means that what worked for last year’s – or last month’s – SEO strategy might not be adequate this year. It can get really frustrating when your site that was doing so well suddenly isn’t. If your organic traffic isn’t coming in like before, it’s likely because there have been some tweaks on how Google views content, which can affect rankings quite drastically. This updated post lists seventeen excellent SEO techniques for 2023 to help you improve your organic search presence and drive more organic traffic to your site — covering both basic and advanced SEO techniques. [Read the whole article here](.  What’s New in Marketing This Week:  - [Biggest Challenges Facing SEO In 2023 [Survey Results]](. When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. Search Engine Journal’s State of SEO report finds that machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023.  - [Elon Musk’s “Slides from My Twitter Company Talk”](. New Twitter owner Elon Musk tweeted a handful of slides from a Twitter company talk he recently delivered. One slide showed a graph depicting that new user sign-ups were at an all-time high. Other slides were of future features, like advertising as entertainment and long-form tweets.  - [LinkedIn Just Released 3 New Features for Pages](. LinkedIn just announced three new features (Generate More Newsletter Subscribers, Product Pages, Competitor Analytics Dashboard) for brands to promote products, monitor trends, and do more with newsletters. B2B brands and advertisers managing pages on LinkedIn should test and use these new tools to make the most out of their profiles. BONUS: Raise your hand if you’ve ever tried explaining what you do as a [digital marketer]( to a non-marketer: What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137