Growth Weekly: This is what’s causing your ads to struggle

How to improve the conversion rate for your struggling ads, predictions on when NFTs will go mainstream, and are outgoing links beneficial for your website? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover whether or not outgoing links are beneficial for your website, how to improve the conversion rate for your struggling ads, and predictions on when NFTs will go mainstream (and how it will play out).  [Outgoing Links: Are They Beneficial for Your Site or Not?]( Google dismisses the idea that outgoing links are considered a direct ranking signal – but is that actually true? Tests have proven otherwise. So who should SEOs believe? And why should we link out at all? When asked about the impact of outgoing links on “link juice,” Google’s John Mueller flatly ignored the question stating again that any advice containing the term “link juice” should not be taken seriously. Now, inbound links are still an important ranking factor on Google. The original Google algorithm is based on counting and assessing the value of incoming links. More complex additions like the RankBrain algorithm or the concept of E.A.T. ensure that only usable, credible and content-rich sites get ranked on top. Yet the ranking itself still heavily relies on good ol’ editorial links – those leading “back” to your site. So what about outgoing links (i.e. links from your site to others)? This Search Engine Land article dives into this debate. [Read the whole article here.]( [This Is What’s Causing Your Ads to Struggle]( In this Marketing School episode, Neil and Eric talk about what you can do to get more traffic to your website and improve your conversion rate with these simple tips. Tune in to learn:  - Why conversion rate optimization is a must - A simple A/B testing tip - Which paid media ads tool you need - What to do to stand out since marketing is getting harder  [Listen to the whole 4-minute episode here](. [When Are NFTs Going to Go Mainstream?]( In this Creators of Web3 podcast episode, co-hosts Wilson Lee and Eric Siu discuss the popularity of non-fungible tokens. NFTs are more likely than not to seep into the mainstream – and Wilson and Eric voice their predictions on when that will be and how it will play out. Tune in to learn:  - When they predict NFTs will go mainstream - The unsustainable business model of NFTs as a speculative asset - The role big corporations will play in the mainstream-ification of NFTs - How they predict the shift will play out - The likely light-switch moment that will come with NFTs going mainstream [Listen to the entire 2-minute episode here.]( Here’s a quick cheat sheet with 3 formulas for creating [SEO page titles]( (or title tags) for SaaS brands: What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137