Growth Weekly: Repurpose old content and get more SEO traffic

Producing a lot of content regularly is a huge challenge. By repurposing old blog posts, you’ll not only save time, but the post will rank better. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover Google’s latest update – replacing its Webmaster Guidelines with Google Search Essentials, how repurposing content can drive new traffic to your site, and 10 fantastic lead-generation tools to drive high-quality traffic. [How Repurposing Content Can Drive New Traffic to Your Site]( In this Marketing School video, hosts Neil Patel and Eric Siu talk about how to repurpose old content to get more SEO traffic. Producing a lot of content regularly is a huge challenge. By repurposing old blog posts, you’ll not only save time, but the post will rank better. Repurposing content is the practice of reusing all or certain elements of existing content in order to expand that content's reach. Typically, you take one piece of content and transform into a new format. For example:  - Turn a blog post into an infographic - Grab quotable lines and post them to social media - Turn a video into a podcast episode - Curate several posts into an email newsletter - Turn an e-book into a blog post, infographic and social media posts Tune in to find out the 2 simple strategies that Neil and Eric use for success. [Watch the entire 4-minute video here.]( [10 Best Lead-Generation Tools to Drive High-Quality Traffic in 2023]( 61% of marketers say generating leads is their biggest challenge. So what’s the solution? Using a lead generation tool. Lead-generation tools help you nurture and convert leads into paying customers, as well as provide valuable customer insights. Each lead-generation software works differently depending on the channels they generate potential customers from. They also have different focuses, such as:  - Find emails from your target audience - Capture emails and other information - Create surveys and polls - Facilitate customer support Check out this article to learn which features to look for in a lead-generation tool plus the best 10 tools to drive high-quality traffic in 2023. [Read the whole article here.]( [Google Replaces Its Webmaster Guidelines with Google Search Essentials]( Google has done a major refresh of their Webmaster Guidelines and renamed it to [Google Search Essentials](. Why the change? According to Google, it’s because “a lot has changed since 2002” with the Internet and search in general. The updated guidelines are streamlined, simplified and have been updated to make sure that “this guidance is useful and easier to understand and to help site owners focus on things that matter for your site.” Click on the link below to find out what has changed. 👇 [Read the whole article here.]( Sometimes the [simplest marketing advice]( is the best! ​​😂😂😂  What did you think of this week’s newsletter? Love the newsletter? Have ideas for us to improve? Let us know your feedback [here](. How we can help you grow: - Listen to our [Marketing School podcast]( for daily marketing tips - Subscribe to the [Leveling Up YouTube channel]( - Interested in Web3? Don’t miss our new [Creators of Web3 podcast]( - Read the [Single Grain blog]( for in-depth, actionable marketing playbooks Until next week, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137