Growth Weekly: How to fail at marketing (in one easy step!) 👎

This week we cover the one fatal mistake that will kill your marketing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Growth Marketing Weekly Welcome to the digest. This week we cover the one fatal mistake that will kill your marketing, the social platforms you should be focusing on if you want to grow fast (and why), and 8 proven tactics to increase your social commerce (not social ads) sales. [This Is How to FAIL at Marketing]( In his latest Leveling Up video, Eric Siu answers the question: Should marketers measure everything? A recent post he wrote about this topic got over 344,000 impressions on LinkedIn, so clearly it struck a chord with a lot of marketers and business owners. With seemingly infinite channels to market on, trying to measure everything becomes counterproductive. So what is worth measuring in order to level up your traffic and revenue? Tune in to hear Eric discuss:  - Should marketers measure everything? - Why my LinkedIn post about this went viral - Let’s talk about ‘diminishing returns’ in business - What can you measure at a high level? [Watch the whole 3-minute video here.]( [Where You Should Be Focusing to Grow Fast on Social Right Now]( In this episode of Marketing School, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. Tune in to learn: - Which platforms you should be focusing on if you want to grow fast – and why - What TikTok and LinkedIn have in common and how engagement fuels virality - Tips on how to generate engagement and grow followers on LinkedIn [Listen to the entire 5-minute episode here.]( [8 Proven Tactics to Increase Your Social Commerce Sales]( Online sales are expected to make up 22.3% of retail sales by 2023. And a big part of e-commerce is marketing on social media – more specifically, social commerce. Regular social media ads take you off social and onto the product page. But this extra step can dissuade audiences from following the link. Social commerce, on the other hand, allows people to shop right from your post without ever leaving the social media app. Which tactic do you think is more effective? This Unbounce article gives you 8 ways to increase your social commerce sales. [Read the whole article here.]( [New Marketing Tool We Love: Group Funnels]( Do you run a Facebook group? If so, chances are, you could be building your email list faster—for free. Here's how: 1. Set up a [new member intake survey](. Include a “What's your email address?” question to let new members join your email list while joining your group. From there, you’ll simply need to download your emails, upload them to your ESP, and add them to your list manually. Weekly, or daily—ideally. 2. Or, you can use [Group Funnels]( to automate this sync. With Meta pushing groups in the newsfeed more than ever, now is a great time to start growing your group (and your list). [Learn more about Group Funnels here.](  Until next time, The Single Grain Team P.S. Looking for help with performance marketing? Request a free marketing plan [simply by following this link](. Have friends who'd love our newsletter too? Give them your unique referral link (below) and get access to Eric Siu's exclusive new video training: "The 4 Underutilized Marketing Trends That'll Give You an Unfair Advantage Over Your Competition". [Click Here](  [⚡️ by SparkLoop]( [Unsubscribe]( 2121 Biscayne Blvd #1184 Miami, FL 33137