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Join theCUBE for a Super Studio special [On theCUBE Pod: Supercloud 7 and a "data platformization" analysis]( In this week’s [theCUBE Pod]( analysts John Furrier and Dave Vellante talk about how anticipation is high for today and tomorrow’s “Supercloud 7: Get Ready for the Next Data Platform” event. Let’s explore the future of AI infrastructure and the emergence of intelligent data platforms.   Tune into theCUBE from July 30-31 for exclusive coverage of the [Supercloud 7]( event, broadcasting live from the studios in Palo Alto, California. This Super Studio event, part of theCUBE’s popular Supercloud Series, features live discussions on the future of AI infrastructure and the rise of intelligent data applications.   Join us as theCUBE Research analysts release findings from a new report, and engage with our active community of industry experts to explore market trends and use cases for evolving cloud services. Put yourself at the forefront of the generative AI innovations reshaping modern enterprise computing.   Experts include:   - Rohan Kumar, corporate VP of Azure Data at Microsoft - Anil Madan, SVP of cloud and data platforms at Walmart Global Tech - Benoit Dageville, co-founder of Snowflake - Jeff Denworth, co-founder of Vast Data - Zhamak Dehghani, CEO and founder of Nextdata - Venkat Achanta, Executive VP, chief technology data and analytics Officer at TransUnion   [Register for the Supercloud 7 event today!](   New report on emerging data management trends   The event will also feature a flash survey of Snowflake and Databricks customers to understand their views on machine learning, generative AI and governance models. This evolution in data management strategies underscores the significant trend of deploying new data layer models to support innovative applications, highlighting the growing importance of data engineering in enterprise environments.    “The intent was to look at the two leaders in the market, Snowflake and Databricks, who have defined the modern data platform, and try to get an understanding of, first of all, get joint customers,” Vellante said. “That was really important. We wanted customers of both.”   Find the latest on theCUBE Pod [here](. [Watch the full episode]( New AI models flood the market even as AI takes fire It was another huge week for generative AI, as the march of AI models accelerated. At the same time, AI is coming under increasing fire from researchers, YouTube creators and actors as there are a lot of issues still to be worked out. [Read more]( siliconangle.com [Why Databricks vs. Snowflake is not a zero-sum game]( In this week’s [Breaking Analysis]( Dave Vellante, chief analyst for theCUBE Research, and Erik Bradley, chief strategist and research director at ETR, talk about how the Databricks and Snowflake competition benefits customers by driving innovation and security. The modern data landscape is being reshaped by three main factors: the adoption of open table formats, a shift in control to the governance layer and AI enabling intelligent data apps.   A new survey, released this week for Supercloud 7, hears from over 100 joint Databricks and Snowflake customers, and highlights the benefits of their competition, driving innovation and supporting AI safety and data security. While Snowflake excels in data warehousing and storage, Databricks leads in AI and machine learning, with both nearly equal in data governance.   “While only 15% are actually using open table formats today, only 30% say they have no intention to use them,” Vellante said. “So, 70%, while it's still early days, indicate that they plan to evaluate and either are using or may use in the near future.”   Open data solutions and a balanced market   Despite a minority planning to shift entirely to one platform, most customers have no plans to change, indicating a balanced market. Adoption of open table formats, particularly Apache Iceberg, is growing but remains gradual, showing a strong future interest in open data solutions.   You can find David Vellante’s latest Breaking Analysis. [Get the free report]( [Upcoming tech events: Cutting-edge innovations and insights]( This summer and fall seasons are packed with premier technology events that you won't want to miss. From August 6-7, catch theCUBE’s exclusive coverage of Black Hat USA, featuring in-depth reports and interviews with top cybersecurity experts. Then, from August 13-29, join us for the Supermicro Open Storage Summit series to explore the latest in software-defined storage solutions. In September, tune in for live coverage of CrowdStrike Fal.Con from September 17-18 and mWISE 2024 from September 18-19 to delve into the latest advancements in data protection and AI-driven cybersecurity.*   *Broadcast dates and times are subject to change.   [Black Hat USA: Aug. 6-7](   Don't miss theCUBE’s exclusive reporting from Hat USA]( from Aug. 6-7! We’ll provide detailed reports and interviews with leading information security experts, software engineers, CISOs and analysts. Discover cutting-edge strategies for combating AI-driven threats and stay updated on the newest advancements in data protection and recovery.   [Register today!](   [Supermicro Open Storage Summit series: Aug. 13-29](   Join theCUBE from Aug. 13-29 for seven enlightening sessions from the Open Storage Summit]( series. Delve into the latest advancements in software-defined storage solutions and discover groundbreaking innovations spanning AI, cloud services, HPC, media and entertainment, HCI and more.   Our guest experts include:   - Wendell Wenjen, director of storage market development at Supermicro - Shimon Ben-David, CTO of WEKA - Jon Toor, CMO of Cloudian - Steve Umbehocker, founder and CEO of OSNEXUS - Sherry Lin, storage solution product manager at Supermicro   [Don't miss out!](   [CrowdStrike Fal.Con: Sept. 17-18](   TheCUBE presents live coverage from Sept. 17-18 of Fal.Con 2024](. We will bring you on-site reporting and exclusive interviews with cybersecurity experts, analysts and practitioners to discuss the developments and innovations within the data protection community. Explore advancements in enterprise AI and modern computing infrastructure.   [Join theCUBE for our expert analysis!](   [mWISE 2024: Sept. 18-19](   TheCUBE will provide live coverage of 2024]( from Sept. 18-19! Our team of analysts will be on-site, offering exclusive interviews with top security experts, data protection specialists and analysts. We'll explore the latest trends and breakthroughs in cybersecurity, focusing on the impact of generative AI on the industry.   [Mark your calendar!]( [Follow all theCUBE's upcoming broadcasts!]( SiliconANGLE Media Inc. | [SiliconANGLE.com]( [View as Webpage]( [[Twitter] ]( [[YouTube] ]( [[LinkedIn] ]( SiliconANGLE Media Inc | 5 Mount Royal, Suite 280, Marlborough, MA 01752 [Unsubscribe {EMAIL}]( [Update Profile]( | [Constant Contact Data Notice]( Sent by communication@siliconangle.ccsend.com powered by [Trusted Email from Constant Contact - Try it FREE today.]( [Try email marketing for free today!](