Seth's Blog : The myth of luxury goods

Luxury goods are items that are worth more (to some) because they cost more. The cost itself is the benefit that is being sold. There used to be a correlation between superior performance and price. In 1900, an Hermes saddle or a Louis Vuitton trunk was ... [] [The myth of luxury goods]( Luxury goods are items that are worth more (to some) because they cost more. The cost itself is the benefit that is being sold. There used to be a correlation between superior performance and price. In 1900, an Hermes saddle or a Louis Vuitton trunk was arguably better built for the work it was put to. Today, though, a more expensive resort, bottle of wine or article of clothing is likely not the item of highest performance. It is simply a symbol that the purchaser is happy to understand and perhaps show off. Poor performance might even be part of the value proposition. Not only can you afford to pay extra, but you can afford to pay extra and have your feet hurt as well. [Add to Any]( [Add to FaceBook]( [Add to LinkedIn]( [Tweet This](  • [Email to a friend]( myth of luxury goods;9154500) • … You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe. [Safely Unsubscribe]( • [Archives](subscriberid=150530305&validate=6d3c0645f60c73f7130adcdf8dd69e3b&portal=1081591) • [Preferences]( • [Contact]( • [Subscribe]( • [Privacy]( --------------------------------------------------------------- Email subscriptions powered by [FeedBlitz®]() • [1800 Camden Road, Suite 107-258 • Charlotte, NC 28203, USA](