Seth's Blog : Celebrating the thousand with a special package

[Lots of links in this post… US offer is here, international is here. ] Ideas travel horizontally. Not from the creator to the audience as much as from one person to another. It's easy to misunderstand the insight of Kevin Kelly's 1, 000 True Fans. ... # [View Online]( --------------------------------------------------------------- [] [Celebrating the thousand with a special package]( [Lots of links in this post… US offer is [here](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~, international is [here](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~.] Ideas travel horizontally. Not from the creator to the audience as much as from one person to another. It’s easy to misunderstand the insight of Kevin Kelly’s 1,000 True Fans. Decades ago he [argued](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ that the long tail is fueled by circles of people who lean in and support a creator’s work. 1,000 people who show up when there’s something important going on. 1,000 fans who care enough to enable an individual to create something worthwhile. That matters. But that’s not what makes it so powerful. Ideas that spread win. The 1,000 fans go first, yes, but they also spread the word. Part of the creator’s job is to give the true fans something worth talking about, something that advances their mission. When we make spreading the word worthwhile, the word gets spread. Today, I’m launching my new [book](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~https:/www.seths.blog/tis) in a [special package](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ to 1,000 people. [Click here for more pictures and to order…](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ [Play YouTube video]( a short [video](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ intro It’s seven copies of the [book](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ (which comes out in about six weeks), a [collectible chocolate bar](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ from Askinosie with a trading card inside, a deck of 54 [strategy cards](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ and three month’s access to [purple.space](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~), including full access to the [Marketing Seminar](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ and [Strategy Course](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ as well. The retail value is over $700. I’m working with my publisher and Porchlight to sell the whole box of joy for below cost, less than $125 in the US. Why overdo it? Because ideas spread horizontally. Because someone with seven books is likely to give six away. Because I believe that when people have a better understanding of how to use strategy to make things better, they’re going to want to have their colleagues join them on the journey. And because it’s fun. It’s fun to interact with the true fans. Your questions and stories and heroics make me think more clearly and find new ways to extend the work. And what an opportunity design and create packaging for chocolate bars, trading cards and a strategy deck as part of my day job. It all ships in a few weeks. If it’s something you’re interested in, I hope we made enough. Click [here](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ to see all the details. International orders (no chocolate, sorry), please [click here](feeds.feedblitz.com/~/t/0/0/sethsblog/posts/~ instead. Thank you. [Add to Any]( [Digg This]( [Add to FaceBook]( [Add to LinkedIn]( [Pin it!](https%3a%2f%2fi0.wp.com%2fseths.blog%2fwp-content%2fuploads%2f2024%2f09%2fimage.png%3fresize%3d768%252C1024%26%23038%3bssl%3d1) [Post to X.com]( [Subscribe by email]( [Subscribe by RSS](  • [Email to a friend]( the thousand with a special package;17594786) • You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe. [Safely Unsubscribe]( • [Archives](subscriberid=150530305&validate=6d3c0645f60c73f7130adcdf8dd69e3b&portal=1081591) • [Preferences]( • [Contact]( • [Subscribe]( • [Privacy]( Email subscriptions powered by [FeedBlitz®]() • [650 E. Palisade Avenue Ste 2, PO Box 173 • Englewood Cliffs, NJ 07632](