Seth's Blog : The B2B questions

Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if ... [] [The B2B questions]( Questions people ask themselves when looking at a web page aimed at businesses (B2B). They are rhetorical, but should give you a place to begin: Is it my job to deal with this? Who sent me here? Will this advance my project? Will it help me get ahead if I take action? If I ignore this, will I fall behind? What are the promises being made? Are they achievable–promises that break the laws of physics or contradict my experience are hard to believe. Why should I trust this person? What are the clues that lead me to want to believe this? What are the clues that lead me to doubt it? –These could include: Design, testimonials, page responsiveness, typos, clarity of language, urgency of presentation, credentials, domain knowledge… How easy is it to take the next step? What will happen if I don’t? And the biggest one, the one that is so easily ignored: What will I tell my boss? [Add to Any]( [Add to FaceBook]( [Add to LinkedIn]( [Post to X.com](  • [Email to a friend]( B2B questions;15579011) • … You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe. [Safely Unsubscribe]( • [Archives](subscriberid=150530305&validate=6d3c0645f60c73f7130adcdf8dd69e3b&portal=1081591) • [Preferences]( • [Contact]( • [Subscribe]( • [Privacy]( --------------------------------------------------------------- Email subscriptions powered by [FeedBlitz®]() • [1800 Camden Road, Suite 107-258 • Charlotte, NC 28203, USA](