Newsletter Subject

LATELY WITH LINDSEY no. 7

From

setactive.co

Email Address

hello@setactive.co

Sent On

Thu, Jan 4, 2024 06:05 PM

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2023 lessons, 2024 teasers, and all the gratitude. ͏  ͏  ͏  ͏  

2023 lessons, 2024 teasers, and all the gratitude. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [NEW]( [SCULPTFLEX®]( [FORMCLOUD™]( [SPORTBODY®]( [CLOTHING]( [SLEEP](   Wow hi guys!!!!!!!!! I missed you, and I missed writing these. December felt like a time warp and I really took the month to reset and get my mind right for 2024. So without further ado, let’s kick off Lately with Lindsey talking about what I am looking forward to this coming month. There is so much I want to share with you guys, but first I want to tell you things that have been working for me personally. I can’t believe I am writing this, because if you listened to my podcast back when I had it, I said I would never be that girly, yet here I am letting you know I am that girl. And by that girl, I am a meditation girl. No, I am not sitting on a pillow with my legs crossed and my hands on my lap, but I am in bed with my Ten Percent Happier app and listening to guided meditations. They have been so helpful in training my brain to not let my thoughts wonder too far in a direction that doesn’t serve me. Meditation and The Five Minute Journal are two things that have become non-negotiables for me every single night. Starting my day with intentions and what I am grateful for has really put things into perspective. Ok, let’s talk about the SET side of it all! Ally and I took much-needed time to dive into the data of everything that is SET. We looked at every funnel and literally dissected what worked for us in 2023 — and what didn’t work for us. 2023 was the year that I lost sight of the SET vision. I let other people's opinions get in my head, from how they think the company should be run to what the vision should be, and I completely just felt so lost. For the first time, I just didn’t know how to pivot. Don’t get me wrong, we did some epic stuff this year, and I am so so beyond proud of the work we put out and the amount of drops we did and of course our killer Black Friday / Cyber Monday. I don’t want to take away from that, but I still owe it to you guys and myself to be transparent. So, after combing through all the data, the surveys, the customer feedback, the analytics etc., we decided to go back to our roots — lean into the things that you guys love and what you guys want and perfect it. We are putting our blinders on and focusing on us and what we do best, which is functional activewear and closet essentials without the hassle of “what am I going to wear today?”. I can't wait. It feels like home again ᵕ̈. All that being said, I have to fill you in on what’s coming that is new to CORE. I won’t spoil it all (even though I really want to), but first and foremost the fabric we all fell in love with in the color we all drooled over: FORMCLOUD™ Heather Grey is joining our CORE family. Yes, you read that correctly. It sold out once and it may sell out again, BUT don’t you worry. It’s part of CORE now, so it will always — and I mean always — be restocked. I literally cannot contain my excitement as I type this, sitting in my bed, wearing it, BUT SET Sleep is being added to CORE in CORE colors baby!!!!! As I am writing this email to you guys, I literally just texted Ally and Abby about adding Blanc in that lineup. Not kidding, see below. Okay okay, one more that I must tell you about before the marketing rollout begins where you can see it all, and that is The. Sweetheart. Dress. You guys made that dress quite literally fly off our website. You demanded, and I mean demanded, a restock. So guess what, not only are you getting a restock, you’re getting the Sweetheart Dress in new colors in our CORE family forever. That dress is really the dress. So excited for everyone to experience the greatness that is the Sweetheart Dress. [LATELY WITH LINDSEY]( [LATELY WITH LINDSEY](   Ok everyone!!! Wow, I could go on and on with what is coming this year, but you will just have to follow along our socials and wait for the next Lately with Lindsey email to find out more. I love you guys beyond beyond and I have never felt more motivated and inspired to bring you the SET we all fell in love with but better, internally and externally. I am so beyond grateful for every single one of you, the DMs from you guys, and the texts from my friends who read this email (you know who you are). If you made it this far after my novel of an email, you are a real one. P.S. Omg I am an idiot. The Community Collection is also coming this month. Yes, it is amazing. Yes, it is picked by you guys. And for the first time ever, it will switch out quarterly allowing you guys to have fun with making more decisions on things you want to see come back. The Community Collection is all about you guys baby!!! Ok, closing my computer for real for real to go do my meditation. Love you mean it. Oh wait, I forgot to send you off with a quote I am loving. Am I ok? Ok, here it is…. “Whether you think you can, or you think you can’t – you are right.” – Henry Ford. [Lindsey Carter signature!]( [Facebook]( [Twitter]( [Instagram]( [Pinterest]( Need to pause on our emails for now? You'll be missed, but you're welcome back any time. Click here to [Unsubscribe](. SET 2825 S Santa Fe Ave Vernon, CA 90058

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