🔑 🧠 💡 key info about the Helpful Content Update

conclusions from a new report! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [View email in browser](~/AAAHUQA~/RgRoCj0nP0TYaHR0cHM6Ly9iZXJlbmljZS5lb21haWw3LmNvbS93ZWItdmVyc2lvbj9lcD0yJmxjPTE4ZTRiOTA4LTk0N2YtMTFlYi1hM2QwLTA2YjQ2OTRiZWUyYSZwPTA1ZWQ1MTY0LTAwYTctMTFlZi1iZTc2LTZiZjNlNzAxYWY3ZCZwdD1jYW1wYWlnbiZ0PTE3MTM4NzkwNzkmcz1mODcwNjY3ZWJkOTQ5OWE3NTA5ZWE5OWVkMDJhYjA1ZTdjMzU3ZjIwMGQwNjliYTU5NDNkMmE1NmVlNTlkYWIwVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW) [SEO Notebook logo.](~/AAAHUQA~/RgRoCj0nP0UgM2Q2M2ZjMjAwODQ2MDQzYjJiYTlkYjJkMDU1OTZkNTJEGGh0dHBzOi8vc2Vvbm90ZWJvb2suY29tL1cFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~) Howdy Notebookers! Have you been hit by the Helpful Content Update or know someone who has? Yes? Then you won’t want to miss this note! I arrived home last week from the super awesome SEO Mastery Summit in Saigon and the overwhelming sentiment was that very few people (if any) have seen a recovery from the Google Helpful Content update. Today’s note aims to change that and it’s given me some killer ideas and affirmed my approach on how to tackle this! I’ll be detailing the most helpful takeaways from Carolyn Holzman’s [most recent report](~/AAAHUQA~/RgRoCj0nP0UgYzExYmFmNDcyMGViYjgzYjEzNzlmYzExMGM0NjViZDVESWh0dHBzOi8vd3d3LmFtZXJpY2Fud2F5bWVkaWEuY29tL2RlY29kaW5nLWdvb2dsZXMtaGVscGZ1bC1jb250ZW50LXN5c3RlbS9XBXNwY2V1QgpmHye4J2bTO0TAUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAAABxY~) on HCU recovery. 👉 [Get the Note!](~/AAAHUQA~/RgRoCj0nP0UgM2Q0NTUwODYyNjFhNTJjOTJiOGVjYjZmYTc5YTU4Y2VEbmh0dHBzOi8vc2Vvbm90ZWJvb2subm90aW9uLnNpdGUvSG93LXRvLVRoaW5rLUFib3V0LXRoZS1IZWxwZnVsLUNvbnRlbnQtVXBkYXRlLWNiMGNhZWQwNjlmNjQxYTBiNzUyNDI1ZGY1ZmRiMTNlVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW) [sponsored] [High-tier links with a reactive Digital PR campaign by Search 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~/AAAHUQA~/RgRoCj0nP0UgOWEzZDcxOGQ0MWJlZDEwY2VlZjdhY2ZkNTRhMmFmMDdEiGh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tZGlnaXRhbHByLWFjdGl2aXR5LTcxNzMyNTQ5Mjc2Mzk2MzM5MjMtODhJMj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3BXBXNwY2V1QgpmHye4J2bTO0TAUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAAABxY~ How to Land High-Tier Links with a Reactive Digital PR campaign w/ Fery Kaszoni: ~/AAAHUQA~/RgRoCj0nP0UgZDJhZGE5ODU2ZWUxMTU0YTM4YTk1ODQyNjY4YWRjZGJEoWh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV90aGlzLWFpLXdlYnNpdGUtaXMtZ2V0dGluZy1vdXQtb2YtaGFuZC1hY3Rpdml0eS03MTcyOTE4MTk1OTc5MzA0OTYwLUE5Uzc_dXRtX3NvdXJjZT1zaGFyZSZ1dG1fbWVkaXVtPW1lbWJlcl9kZXNrdG9wVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW[See More!](~/AAAHUQA~/RgRoCj0nP0UgOWEzZDcxOGQ0MWJlZDEwY2VlZjdhY2ZkNTRhMmFmMDdEiGh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tZGlnaXRhbHByLWFjdGl2aXR5LTcxNzMyNTQ5Mjc2Mzk2MzM5MjMtODhJMj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3BXBXNwY2V1QgpmHye4J2bTO0TAUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAAABxY~)~/AAAHUQA~/RgRoCj0nP0UgMjlhYTllZTg2NGZjOTkxMmQ0YmEyMjZkNDgxOGE2YTVEfmh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tYWN0aXZpdHktNzE0MjU0NDIzNzgwMzI5MDYyNS1KNTVEP3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcFcFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~~/AAAHUQA~/RgRoCj0nP0UgZTZmYWVjN2IxYjZiMmZjZjliNjg1ODhlZTYzMmFlOWZEiGh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tZGlnaXRhbHByLWFjdGl2aXR5LTcxMzk1NTg3MDgxODY4OTg0MzItcnBKdD91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3BXBXNwY2V1QgpmHye4J2bTO0TAUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAAABxY~~/AAAHUQA~/RgRoCj0nP0UgM2RmOTU4YmQ1ZTZlMjZjN2JmZmI0NDRiODk4N2ZkOTdEjWh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tc2VvaW5zcGlyYXRpb24tYWN0aXZpdHktNzEzNzQyMDg5ODkxOTE0OTU2OC1BM2s2P3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcFcFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~~/AAAHUQA~/RgRoCj0nP0UgM2RmOTU4YmQ1ZTZlMjZjN2JmZmI0NDRiODk4N2ZkOTdEjWh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tc2VvaW5zcGlyYXRpb24tYWN0aXZpdHktNzEzNzQyMDg5ODkxOTE0OTU2OC1BM2s2P3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcFcFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~~/AAAHUQA~/RgRoCj0nP0UgODBiNTBlOGZhNjlmYWU1MDc3OThmYWI3ODJjOWJhNjNEiGh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tZGlnaXRhbHByLWFjdGl2aXR5LTcxMzM3MTU5NzU4MDMxNjI2MjYteV9wWT91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3BXBXNwY2V1QgpmHye4J2bTO0TAUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAAABxY~~/AAAHUQA~/RgRoCj0nP0UgMGI3OTZhZDZhZWEzYWFiYTlhMjgwNWExMjI0MjI0MzREomh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9kaWdpdGFsLXByLWNhc2Utc3R1ZHktd29sZi1vZi1iYWNrbGlua3MtYWN0aXZpdHktNzExMjQ5MDI0MjAzNjYyMTMxMi1pMjZ2P3V0bV9zb3VyY2U9c2hhcmUmdXRtX21lZGl1bT1tZW1iZXJfZGVza3RvcFcFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~ [read the case study.](~/AAAHUQA~/RgRoCj0nP0UgOWEzZDcxOGQ0MWJlZDEwY2VlZjdhY2ZkNTRhMmFmMDdEiGh0dHBzOi8vd3d3LmxpbmtlZGluLmNvbS9wb3N0cy9mZXJlbmN6a2Fzem9uaV9zZW8tZGlnaXRhbHByLWFjdGl2aXR5LTcxNzMyNTQ5Mjc2Mzk2MzM5MjMtODhJMj91dG1fc291cmNlPXNoYXJlJnV0bV9tZWRpdW09bWVtYmVyX2Rlc2t0b3BXBXNwY2V1QgpmHye4J2bTO0TAUht0cmlzdHJhbWJhbGR3aW45MUBnbWFpbC5jb21YBAAABxY~) [sponsored] [Surfer's Auto-Optimize is here](~/AAAHUQA~/RgRoCj0nP0UgOWI1ZGU1YTQxZDljYTgzZWU1MDNiOTljYjg3Mzg3MzhEJmh0dHBzOi8vZ2V0LnN1cmZlcnNlby5jb20venZsZGRjd2p4aWhhVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW)! [read the blog.](~/AAAHUQA~/RgRoCj0nP0UgOWI1ZGU1YTQxZDljYTgzZWU1MDNiOTljYjg3Mzg3MzhEJmh0dHBzOi8vZ2V0LnN1cmZlcnNlby5jb20venZsZGRjd2p4aWhhVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW) With just a simple click, Auto-Optimize boosts your article's Content Editor score by cleverly adding relevant NLP terms and enriching your content while preserving its original meaning. For a limited time, get 30% OFF for the first 3 months on annual plans or AI packages! [Try Auto-Optimize for free](~/AAAHUQA~/RgRoCj0nP0UgOWI1ZGU1YTQxZDljYTgzZWU1MDNiOTljYjg3Mzg3MzhEJmh0dHBzOi8vZ2V0LnN1cmZlcnNlby5jb20venZsZGRjd2p4aWhhVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW) [sponsored] [🚨You are invited to The Hot Seat with SEO superstar, Steve Toth!](~/AAAHUQA~/RgRoCj0nP0UgY2E2ZGFkMzk0NDJkNWNkMzYyN2M4ZjU2OGZmZDZiYzhEGmh0dHBzOi8vaG90c2VhdC5ncndlYi5zaXRlVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW)! [read the blog.](~/AAAHUQA~/RgRoCj0nP0UgY2E2ZGFkMzk0NDJkNWNkMzYyN2M4ZjU2OGZmZDZiYzhEGmh0dHBzOi8vaG90c2VhdC5ncndlYi5zaXRlVwVzcGNldUIKZh8nuCdm0ztEwFIbdHJpc3RyYW1iYWxkd2luOTFAZ21haWwuY29tWAQAAAcW) Friday, April 26th, 1PM ET The Hot Seat is your chance to directly connect with your favorite digital marketers. We invite the guest – you ask the questions. Here, there is no agenda – for one hour, you can ask them anything. Learn what makes them successful, steal their best practices, and avoid their mistakes. [RESERVE MY SEAT](~/AAAHUQA~/RgRoCj0nP0UgZjhiNDBjYmNiMmNlNzVjZWE5MjQwMWU2MWE3MzI5YzREG2h0dHBzOi8vaG90c2VhdC5ncndlYi5zaXRlL1cFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~) Who is Steve Toth? - Founder of SEO That Ranks - a boutique search engine optimization firm for growth-stage companies - Creator of SEO Notebook - Organized, actionable SEO strategies not found in mainstream outlets - Ranked #1 for multiple money keywords with over 300,000 monthly searches - Taught and did SEO for Brainstation earning over 700k traffic value in one year. - Former SEO Strategy Lead at FreshBooks, earning them 50,000 clicks per day through SEO [SAVE MY SPOT](~/AAAHUQA~/RgRoCj0nP0UgZjhiNDBjYmNiMmNlNzVjZWE5MjQwMWU2MWE3MzI5YzREG2h0dHBzOi8vaG90c2VhdC5ncndlYi5zaXRlL1cFc3BjZXVCCmYfJ7gnZtM7RMBSG3RyaXN0cmFtYmFsZHdpbjkxQGdtYWlsLmNvbVgEAAAHFg~~) Can't make it? 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