What we learned in 2023

And our fave 2024 social media strategies ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Learning with Semrush](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) [What we learned
in 2023](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) And what our must-implement social media strategies are for 2024 And what our must-implement social media strategies are for 2024 As digital marketers, our team experienced some really enlightening moments in 2023. For example, we discovered that: [iconSm12.png](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) Our audience still loves our memes. Finding our true voice on social has helped our brand continue to grow. [iconSm1-123.png](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) Reporting has to be flexible and depends on the platform that we’re tracking. For example, the lifetime of a LinkedIn post is longer than a Reel’s. [iconSm1-22.png](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) No more detailed briefings to content creators. Influencers perform best when working with some creative freedom. [iconSm1-33.png](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) What started as a game is now one of our key day-to-day tools: AI is a new teammate! For next year—and as most of our visionaries agreed on the [2024 Social Media Trends report](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=)—we will keep being authentic; working with content creators who have smaller, more targeted audiences; and using AI to help us with strategy and creativity. And above all, we will empower our social content strategy with a simpler but deeper look at its performance. That’s why we developed and launched [Semrush Social Content Insights](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=)—a tool that you can also use to: [iconSm1er.png](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) Test new content ideas =/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs= Understand the performance of different content formats =/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs= Easily compare results between platforms =/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs= Explore a campaign's impact on overall results =/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs= Compare these results against the competition And this is just the beginning! Semrush Social Content Insights will bring much more joy to your social content in 2024. [Try it 8 days for free](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) How did we do? Please take a moment to leave your feedback. [Bad](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) [Okay](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) [Great!](=/NTE5LUlJWS04NjkAAAGQAxlW100bepc9avHWynZPC0vgK7IqpF6L389cbhfkPloEvccfQo1D2Kay88tn-gj9V2RGzCs=) [LinkedIn]() [Facebook]() [G2]() [YouTube]() [Twitter]() [Instagram]() [Become a Semrush Affiliate]() [Semrush Newsroom]() [Semrush.com]() reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]() | [Unsubscribe]() Copyright © Semrush. All rights reserved.