3 tips to boost your content performance

Hi there, Today we’re sharing three actionable tips on how Semrush can help grow your content’s impact. Whether you are using content marketing to raise awareness around your brand or for lead generation, apply these techniques and see your content’s performance take off. 1. Answer your audience’s questions Answering FAQs in your niche can give your content a huge boost in organic search. With the [Keyword Magic Tool’s]() “Questions” filter, FAQs are easy to find and group. [Find new FAQs]() 2. Promote your content in the right places Don’t waste marketing money placing ads where they won’t be seen. With the [Traffic Journey report](), you can pinpoint the sites sending the most traffic to your competitors. And since your audience already spends time on these sites, placing ads there should bring more customers your way. [Discover places to promote your content]() 3. Refresh existing content Auditing and updating your content is the single most underutilized tactic in content marketing today. As you’re optimizing your content, focus on these three main goals: Improve SEO results Increase audience engagement Improve conversion rate To help you successfully conduct a content audit, we’ve prepared these step-by-step workflows: [Identify which posts need to be updated]() [Identify the posts that are performing the best]() [Quickly find your most shared posts]() Ready? [Start your content audit]() Until next time, Erika Varangouli Head of International Brand [Twitter]() [Facebook]() [Instagram]() [Instagram]() [Instagram]() [Semrush.com]() reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA,800 Boylston Street, Suite 2475, Boston, MA 02199 [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]( | [Unsubscribe]() Copyright © Semrush. All rights reserved.