Your content CAN rank higher. Here’s how.

Many of you are asking how to make your content perform better organically | [Start your free trial]() Hi there, Many of you are asking how to make your content perform better organically. Here are three ways you can use Semrush to achieve this: 1. Know your target keywords, inside and out. Knowing what keywords your audience uses to search for relevant topics is important. But getting a clear idea of what their needs are when searching is crucial. Use [Keyword Overview]() to get the full picture, from search volume trends and user intent to SERP features and which pages already rank for a keyword. These insights will help you understand what types of content and format you need to create in order to gain high visibility. 2. Hone in on the topics that make your audience tick. Here’s how Mordy Oberstein, Head of SEO Branding at Wix, uses the [Topic Research Tool]() to discover topics that resonate with his audience: While we as SEOs often wax poetic over “targeting user intent” or becoming a “topical authority,” actually doing that is far more dynamic than what traditional keyword research allows for. This is how I conduct thematic analysis with the Topic Research Tool. Let’s take “student loans” as an example. The Topic Research Tool offers a top-level breakdown of the relevant subtopics. Right away, I know that potential visitors are: - Looking to see if the loans will have long-term financial consequences (i.e., loan forgiveness) - Dealing with added complexity in that it’s not just a loan but part of the financial aid system (so just think how confused and frustrated your audience is) - Trying to figure out how much it’s going to cost them! We can dive deeper by seeing how the tool breaks down the subtopic “financial aid”: What do these questions tell us about our audience? They are confused. Which means you should: - Create content from multiple angles to deal with all the various confusions that come with this topic - Format the content to speak in a way that makes things really easy to understand Mordy Oberstein Head of SEO Branding at Wix 3. Write content that people and search engines like. For your content to perform well organically, it needs to be optimized for people and search engines alike. With the [SEO Writing Assistant](), you can assess and optimize your content as you write, while also ensuring it’s original and adopts the right tone of voice. I hope these tips help you take your content’s performance to new heights. Don’t forget to send me more of your questions using the form below. I will answer the best of them in one of the upcoming emails! 👇 Survey | Time needed: 2 mins How could we make Tips and Tricks better? We’d love to hear it! [Start the survey]() Erika Varangouli Head of International Brand [Semrush.com]() reports and tools are used by the world’s smartest site owners and online-marketers. Semrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]( | [Unsubscribe]() Copyright © Semrush, All rights reserved.