🔥 3 moves to win the SEO game in 2025

What’s happening with SEO. And how to prepare ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ #?utm_source=marketo&utm_medium=email&utm_campaign=engage_cmt_GoodContentTipsSegment1_mass_en_260824_free_newsletter&utm_content=blog Hi there, It’s Margarita, your guide to the world of awesome content. Have you heard that SEO is changing faster than ever? =/NTE5LUlJWS04NjkAAAGVLcV-ycm6J4h8hBHjXSkut9HVYWnTC48y0z851MYt-um7H8wf_bJhKxcz5VUQaqofBKmPZhg= We’ve seen a lot of anxiety around AI, Google algorithm updates, etc. But what’s actually happening? Let’s try to figure it out together—and help you prepare. 🚀 AI-generated content is flooding the Internet Yes, the competition is getting fiercer. Contrary to popular belief, Google doesn’t actually penalize AI-written content. So, how can you stand out? By combining AI with your real-world expertise! Your move: [GoodContentTips9_Check Icon.png]() Favor E-E-A-T (Experience, Expertise, Authoritativeness, Trust): create experience-driven content with original research. [GoodContentTips9_Check Icon.png]() Produce "deep SEO" content. Think interactive elements, detailed how-tos, and original insights that no one else could easily replicate. [GoodContentTips9_Check Icon.png]() Use tools like [ContentShake AI]() to automate keyword research, search intent analysis, and draft creation—and add your unique perspective. 🚀 Google's SGE: AI summaries in SERPs Google's new Search Generative Experience (SGE) gives quick answers 
to even complex questions right in the search results. Your move: [GoodContentTips9_Check Icon.png]() Provide original opinion and research to appear in the AI summaries. [GoodContentTips9_Check Icon.png]() Use clear, direct language, and structure your content with easy-to-digest sections, lists, and FAQs. [GoodContentTips9_Check Icon.png]() Use tools like [ContentShake AI]() to structure your content in the best possible way. 🚀 SERP volatility is increasing and rankings are shaking Rankings are more volatile than ever. So how do you protect your organic traffic? Your move: [GoodContentTips9_Check Icon.png]() Build your topical authority. Create comprehensive topic clusters to show you're the go-to expert in your niche. [GoodContentTips9_Check Icon.png]() Don't rest on your laurels! Keep improving and updating your content regularly. [GoodContentTips9_Check Icon.png]() Use [ContentShake AI]()’s new optimization feature to enhance your existing drafts. Catch you on the first page of Google! 😉 [Try ContentShake AI for free]() [GoodContentTips9_Spotlight Desktop.png](/NTE5LUlJWS04NjkAAAGVLcV-ycm6J4h8hBHjXSkut9HVYWnTC48y0z851MYt-um7H8wf_bJhKxcz5VUQaqofBKmPZhg=) [GoodContentTips9_Spotlight Mobile.png](/NTE5LUlJWS04NjkAAAGVLcV-ycm6J4h8hBHjXSkut9HVYWnTC48y0z851MYt-um7H8wf_bJhKxcz5VUQaqofBKmPZhg=) [LinkedIn]() [Facebook]() [G2]() [YouTube]() [Twitter]() [Instagram]() [Become a Semrush Affiliate]() [Semrush Newsroom]() [Hire an agency]() [Semrush.com]() reports and tools are used by the world’s smartest site owners and online marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199 [Unsubscribe]() | [Update Email Preferences]() | [Privacy Policy]() | [View in Browser]() Copyright © Semrush. All rights reserved.